Hexafun Teams Up with Mumbai Indians to Tap Gen-Z Cricket Fandom with Collectible Accessories
The collaboration marks a design-first take on cricket fandom, built for a new generation of fans
Hexafun, a Gen-Z–focused fashion accessories brand, has partnered with one of the most decorated cricket teams, the Mumbai Indians, to launch its first-ever cricket-inspired accessories collection, marking the brand’s entry into one of India’s most culturally charged sports ecosystems. In a country where cricket is lived, worn and celebrated far beyond the, the collaboration brings Hexafun’s culture-forward design language into the heart of Indian fandom.
Known for transforming everyday accessories into expressive statements, Hexafun approaches this collaboration with a singular idea: fandom is not seasonal, it’s personal. Featuring socks, caps, bandanas and shoe bags infused with iconic Mumbai Indians cues, each piece is designed to capture the spirit, quirks and visual codes of one of India’s most celebrated teams.
For the first time ever, the Mumbai Indians merchandise collection lets fans wear their heroes, with socks inspired by fan-favourite cricketers and personally approved by the players themselves.
In line with evolving consumer behaviour, the Hexafun x Mumbai Indians merchandise will be available not just on Hexafun’s website but also on the Mumbai Indians' official website, retail stores, and Q-commerce sites, enabling fans to make last-minute purchases driven by matchday excitement. The collection reimagines cricket merchandise as wearable collectables, allowing fans to integrate their loyalty into everyday life.
Designed to be worn on match days and beyond, the accessories blur the line between sportswear and streetwear, turning moments of fandom into everyday style statements.
Manali Sanghvi, and Harshit Singhal, the Founders of Hexafun said, “Cricket fandom today is spontaneous, emotional, and deeply expressive. With this collaboration, we wanted to create fashion accessories that fans can instantly connect with and own in the moment, whether it’s on match day or right after a big win. Partnering with Mumbai Indians allows us to meet fans at the peak of their excitement, and translate that excitement into collectible merchandise that feels personal.”
Designed to be gender-neutral and statement pieces, the MI × Hexafun collection pushes cricket merch into cultural territory. It’s not about owning memorabilia, it’s about wearing identity, emotion and fandom.
Rishi Mundra