Jemimah Rodrigues Enters Startup World with First Investment in Women’s Helmet Brand Tvarra

Jemimah Rodrigues, a cricket player who gained fame last year after helping the Indian Women's Cricket Team win its first ICC Women's World Cup, just signed a brand contract, marking a significant accomplishment for her. The cricket player has partnered with Tvarra, a helmet firm that prioritises women, as an investor. Tvarra stated in a press release that the relationship is equity-led and long-term, but it did not specify how much Jemimah has committed.

According to the company, discipline, independence, and creating something lasting are the foundations of the relationship. It said that Jemimah Rodrigues's enthusiasm, reliability, and belief-based style both on and off the pitch are highly compatible with Tvarra's values.

Business Operations of Tvarra

Alpana Parida founded Tvarra with the goal of filling a long-standing void in the ecology surrounding two-wheeler safety. Helmets were rarely made with women in mind, despite the fact that women ride in considerable numbers throughout India. The majority of possibilities were scaled-down copies of men's products, which were frequently heavier than necessary, unpleasant, and ill-fitting because of mismatched balance and sizing. Tvarra, however, identified this market gap and resolved the problem.

The company creates certified, safety-led helmets that take into consideration women's head measurements, weight distribution, hair, earrings, and daily urban commuting requirements without sacrificing protection. The helmets are specifically designed for female riders. According to Rodrigues, who went on to discuss the partnership, sports teach you to be prepared and consistent and to believe in yourself. The same lessons are taught to women in daily life. Confidence is boosted by mobility. Courage is developed via safety. Tvarra is actively developing both aspects—and that is why this partnership holds personal significance for Rodrigues.

What Makes Tvarra’s Helmets so Special?

Tvarra helmets are designed for regular scooter users, especially young ladies making quick trips throughout the city. It has optical-grade clear visors, hair-safe interiors, lightweight approved shells, and an earring-friendly design. As part of its 2026 strategy, Tvarra is currently available online in more than 600 cities and is getting ready to enter the offline retail space.

As it strives to create a more comprehensive safety environment for everyone, the firm intends to launch new categories in the future, such as helmets for younger riders, ages 5 to 16. Jemimah Rodrigues has never made an investment in a business before. Other members of the Indian men's cricket squad, such as MS Dhoni and Virat Kohli, are well-known for their commercial ties and investments.