Expansion Alert: JungleWorks Acquires Major Stakes in Outplay

JungleWorks has acquired Outplay, an AI-based SaaS firm, amid the world's rising adoption of AI. According to Laxman Papineni, cofounder and CEO of Outplay, the Florida-based SaaS company purchased the majority of the startup from other investors. JungleWorks was founded in 2011 and runs a no-code hyperlocal delivery and commerce stack for on-demand business setup and management. It offers software solutions for e-commerce companies. Through its high-end technology, it manages everything from taking online orders and technician or driver assignments to delivery tracking and payment processing. In addition, JungleWorks intends to spend $14 million in Outplay after the acquisition. This investment will be done in order to boost the latter's expansion and develop AI-powered sales automation solutions. JungleWorks will no longer have any influence over the sales engagement startup. Laxman and his brother, Outplay‘s CTO, Ram Papineni, will remain in charge of day-to-day operations.

More Focus on AI and Automation

The Papineni brothers founded Outplay in 2019. This AI-powered sales engagement platform helps corporate teams by automating monotonous chores. Additionally, it enables marketers to interact with potential customers via a variety of channels, including SMS, phone, and email. Among its more than 600 clients are Plum, Yellow.ai, and Observe.ai, according to the Sequoia Capital-backed business. About four years have passed since Outplay raised $7.3 million in its Series A fundraising round from Sequoia Capital. Laxman stated at that time that the venture would endeavour to enhance its AI technology stack. Since then, the field of artificial intelligence has undergone significant change. And now the automation has gone from a luxury into a vital necessity for company survival. The majority of businesses are using AI to automate tasks. Many new companies are appearing every day to meet the demands of organisations that are rapidly accelerating their adoption of AI. Outplay's choice to be bought was primarily motivated by two factors: increased competition and parallels in their business strategies. It is important to note that Samar Singla, the founder and CEO of JungleWorks, has been an angel investor in Outplay since its inception.

How Merger will Help JungleWorks?

The combination will create an end-to-end ecosystem for client acquisition, engagement, and loyalty by integrating JungleWorks' business automation tools with Outplay's sales engagement platform. In 2025, Outplay intends to add roughly 50 new employees to help with company expansion. After the acquisition, the business will concentrate on developing two products. Firstly, a sophisticated CRM (customer relationship management) platform that optimises prospecting and deal administration. Secondly, AI SDR Agents (sales development agents) that enhance outbound sales. According to Laxman, Outplay is still committed to creating AI-driven SDRs and a cutting-edge CRM that will enable companies to grow their sales initiatives like never before. According to JungleWorks, it currently serves more than 21,000 companies worldwide, including Tata Play, McDonald's, and KFC. Singla stated that JungleWorks' goal of enabling businesses with AI at every point of the customer experience is a perfect match for this purchase.