MakeMyTrip Partners with OpenAI to Power New AI-Driven App Features Using APIs

On February 18th, MakeMyTrip announced a partnership with OpenAI to improve AI-led trip discovery and collect searches with high intent. As part of the partnership, MakeMyTrip will integrate additional AI capabilities into its app by leveraging OpenAI's APIs. By integrating with the company's generative AI planning assistant, Myra, travellers would be able to seamlessly transition from conversational inspiration to booking.

With this change, the company claims it will be the go-to platform for AI-powered vacation planning. This will be accomplished by converting natural-sounding questions into options that are prepared for purchase across various services, including airfare, hotels, and auxiliary items.

MakeMyTrip Beefing Up its AI Domain

The partnership signifies a change from being a bystander to actively engaging in AI-driven discovery. This paves the way for the platform to turn spoken intentions into bookable results. Co-Founder and Group CEO Rajesh Magow of MakeMyTrip said that the partnership with OpenAI makes it such that when travellers begin their adventure through conversation, MakeMyTrip is an easy extension of that discovery process. Deep integration of AI into the marketplace, supported by MakeMyTrip's unique travel data, allows it to go beyond inspiration and provide scalable, tailored, bookable results.

According to Oliver Jay, Managing Director, International, OpenAI, the goal of the collaboration is to simplify the process of booking a trip. Jay elaborated by saying that OpenAI's APIs are helping MakeMyTrip make trip planning feel more conversational and less like filtering. Now the platform can also create itineraries and suggestions based on the traveller's genuine preferences. Enterprises may revolutionise their customers' experience and interaction with the platform with advanced AI, not only for internal usage but also for external use.

MakeMyTrip is Focusing More on AI

According to MakeMyTrip, intelligence now embedded in the travel lifecycle thanks to years of investment in AI and ML. Myra and other capabilities are powered by its proprietary models that are built on top of massive language architectures and travel-intent data. Myra reportedly enables more than 50,000 interactions every day in a variety of languages, according to the business. Among these varieties are English, Bengali, Marathi, Malayalam, Kannada, Tamil, Telugu, and Telugu.

More than 45% of questions come from Tier-II and smaller cities, demonstrating the platform's expansive reach thanks to its vernacular voice capabilities. Non-metro markets have a far larger percentage of voice-led engagements, according to the business.