MeMeraki Secures Four-Shark Investment of ₹1 Crore on Shark Tank India

MeMeraki, India’s largest culture-tech platform building technology-led market access for traditional Indian arts and crafts, has secured a ₹1 crore investment from four Sharks on Shark Tank India. The deal saw participation from Varun Alagh, Namita Thapar, Kunal Bahl, and Viraj Bahl, marking one of the show’s rare multi-Shark endorsements of a culture-first, impact-led business.

Founder Yosha Gupta entered the Tank seeking ₹50 lakh for 1.67% equity. Following strong interest and deliberation, the Sharks came together to close a ₹1 crore deal for 4% equity, valuing the company at ₹25 crore and signalling collective conviction in its growth trajectory.

The investment reinforces MeMeraki’s position as a scalable platform operating at the intersection of heritage, technology, and enterprise execution. The capital will be used to strengthen its technology backbone, expand enterprise partnerships, and deepen structured engagement with artisan communities through onboarding, design intervention, and research-led documentation.

Founded in 2019, MeMeraki connects over 500 master artisans across 300+ traditional art forms with global audiences in more than 40 countries. Its differentiated model spans curated learning, handcrafted products, and a fast-growing enterprise vertical delivering installations, murals, campaigns, and cultural advisory projects for corporates and public institutions. This enterprise business has emerged as a key growth driver, enabling higher-value projects while creating more predictable income streams for artists.

During the episode, the Sharks praised the clarity of the business model and the founder’s disciplined approach to scale. MeMeraki operates a 60% consumer and 40% enterprise model and has demonstrated consistent year-on-year revenue growth, reaching profitability in the current financial year.

Commenting on the investment, Yosha Gupta, Founder and CEO, MeMeraki, said, ‘This funding strengthens our ability to scale three core parts of the business - enterprise partnerships, digital distribution, and artisan capacity. Over the years, we’ve built systems that can deliver complex, large-scale cultural projects while continuing to grow global consumer demand. Having four Sharks join us at this stage brings strategic depth in brand building, distribution, and operational discipline as we focus on long-term income stability for artists and institutional growth.’

Speaking at the episode, Varun Alagh said, ‘I think the founder was so good, and she knew her business, and her passion was so strong that I thought she should be a partner in this journey. She will build something amazing where she will help out so many artisans in India, and that will be something so good to see.’

And she will take India to the world, and it will be such an amazing journey to be a part of.

Over the past five years, MeMeraki has scaled through content-led discovery and deep artisan partnerships, with its enterprise work enabling projects for organisations including GMR Hyderabad Airport, the Ministry of Culture, Science City Kolkata, and Apollo Hospitals. These engagements have expanded both revenue depth and global visibility for Indian art forms.

MeMeraki has previously raised strategic capital from Suzuki-backed Next Bharat Ventures. With the Shark Tank investment, the company enters its next phase focused on disciplined scale and institutional growth, targeting a ₹100 crore-plus business over the next four to five years driven by enterprise expansion, global consumer demand, and deeper public- and private-sector partnerships.