Ola Electric Announces Plan to Recruit 1,000 Senior Service Experts for Hyperservice Upgrade

In an effort to improve its after-sales operations, Ola Electric is planning to engage over 1,000 senior service technicians and specialist professionals as part of the next phase of its Hyperservice program, individuals familiar with the matter told PTI. The expansion would greatly augment Ola’s existing after-sales workforce of around 2,000 personnel and follows several weeks of rapid-response deployments to clear service backlogs across major regions. Various media publications suggested that this is the second, more structural leg of Hyperservice. The task force was the key element in the combat. Making sure the company doesn't have to go through it again is the goal of this phase.

Hiring Spree to Focus on Senior and Specialist Roles

The future recruitment push will concentrate on senior and specialised roles, such as EV diagnostics experts, service centre leads, and customer-facing advisers, in contrast to a traditional hiring boom. Insiders stated that rather than just increasing the number of employees, the goal is to improve capability. The PTI story went on to say that the corporation is expanding its capabilities in areas where decisions are made, such as the customer interface, centre leadership, and the shop floor.

It's not just bodies on the ground; it's uniformity and speed throughout India. Since scooter deliveries increased in 2023, Ola's service burden has increased significantly, resulting in lengthier wait times and sporadic parts shortages in certain locations.

Launched earlier this year, the Hyperservice effort is being implemented in stages, starting with a surge team to resolve outstanding cases and progressing to a structural overhaul in digital technology, manpower, and processes. According to business insiders, a trial in Bengaluru has significantly reduced backlogs, and Ola is currently expanding the idea across the country.

Ola Electric on a Revamping Mode

New digital infrastructure, such as an online genuine-parts store through the Ola app and website and an in-app service appointment system, coincides with the hiring expansion. In order to relieve the strain on overburdened centres, customers can now immediately order common parts and schedule service appointments. Bhavish Aggarwal, the founder, has actively participated in the transformation by visiting service facilities without warning and keeping the public updated on developments.

This degree of participation, according to analysts, indicates strategic priority. According to an EV industry observer, founders usually only intervene at this frequency when a goal reaches a high level. It is costly to hire 1,000 senior service experts; you should only do so if you want to restore long-term trust rather than only address a short-term rise.

Ola seems to be transforming Hyperservice from a catch-up exercise into a long-term operating paradigm for its after-sales operations, with the surge taskforce stabilising current demand and a new wave of senior hiring expected to deepen capability.