Pee Safe Raises $32 Mn as OrbiMed Bets on India’s Hygiene Market

Pee Safe, India’s leading women’s hygiene and wellness brand, has raised growth capital from OrbiMed, a global healthcare-focused private equity firm. The total round size was approximately USD 32 Mn (~INR 290 crore), comprising both primary issuance and secondary share purchases of early investors.

The fresh capital will be used to strengthen Pee Safe’s core operations, accelerate product innovation, expand retail and distribution, and scale its presence across hygiene and wellness categories. The company offers a wide range of products across menstrual care, intimate hygiene, toilet hygiene, and grooming, including sanitary pads, menstrual cups, intimate washes, and toilet seat sanitizers.

The company claims Pee Safe has scaled to over INR 150 crore in Annualised Net Revenue Rate while remaining profitable, a rare achievement in India’s consumer startup ecosystem.

Commenting on the fundraise, Vikas Bagaria, Co-founder and CEO of Pee Safe, said:

“Building Pee Safe has been a decade-long journey in a category that demands patience, persistence, and deep belief. This capital allows us to strengthen our foundations and stay focused on what matters most—building better products, reaching more people, and creating meaningful impact in hygiene and wellness. We’re grateful to OrbiMed for their trust as we enter this next phase of growth.”

Rithish Kumar, Co-founder, Pee Safe, added,

This investment enables us to significantly deepen our offline distribution while also accelerating momentum across quick commerce and e-commerce, allowing us to reach more consumers at scale. OrbiMed’s deep expertise in scaling consumer healthcare brands strengthens our ability to build a robust, omni-channel growth engine.

Dr. Sunny Sharma and Sumona Chakraborty of OrbiMed are joining the company’s board. Dr. Sunny Sharma, Senior Managing Director, OrbiMed Asia, said, “

Pee Safe has built a differentiated brand with strong consumer loyalty in large categories. We are very excited to work with the Pee Safe team towards the next phase of growth.

With this Series C funding, Pee Safe aims to consolidate its leadership position in India’s hygiene and wellness market while continuing to invest in consumer education, product quality, and sustainable growth.

Peesafe funding Rounds