Who Is Pramod Adiddam? Google and Instacart Veteran Appointed as Myntra’s CTO
Myntra, the Flipkart-owned fashion and lifestyle e-commerce platform, has appointed Pramod Adiddam as its new Chief Technology Officer (CTO). The move comes as the company sharpens its focus on technology-led growth and platform scale.
Adiddam will lead Myntra’s technology and engineering teams. He will report to CEO Nandita Sinha. His role will focus on building strong systems, improving platform performance, and supporting future innovation.
Myntra Strengthens Tech Strategy with New CTO Appointment
Myntra has been increasing its investment in technology to improve the shopping experience, discovery, and personalisation. As competition rises in India’s fashion e-commerce space, technology is becoming central to growth and customer retention.
The company is focusing on building long-term digital strength. This includes better data systems, smarter personalisation tools, and scalable platforms. Adiddam’s appointment supports this long-term strategy rather than short-term changes.
Industry experts see this as part of a wider trend. E-commerce companies are now prioritising strong tech leadership to stay competitive and future-ready.
What Happened: Timeline of the Appointment
April 2025: Myntra’s former technology leader Raghu Krishnananda exited the company after more than five years in senior product and technology leadership roles.
7 February 2026: Myntra officially announced Pramod Adiddam as its new Chief Technology Officer (CTO). The appointment took effect immediately, with Adiddam taking charge of the company’s technology and engineering strategy.
Leadership Move to Support Digital Growth and Platform Scale
The appointment is part of Myntra’s wider leadership strengthening efforts. The company is aligning its business goals with technology growth.
As CTO, Adiddam will oversee engineering, platform development, and data systems. He will also guide new technology initiatives that support Myntra’s expansion plans.
With fashion e-commerce now driven by AI recommendations, personalisation, and content-based shopping, Myntra is building systems that can scale with user demand and changing consumer behaviour.
Who is Pramod Adiddam?
Pramod Adiddam is an experienced global technology leader with over 20 years in building large digital platforms. He studied Computer Science and Engineering at IIT Kharagpur and later completed his Master’s degree in Computer Science from Stony Brook University in the United States.
Before joining Myntra in February 2026, he worked at Instacart, where he held senior leadership roles, including Vice President of Engineering and Head of Engineering. At Instacart, he led large teams working on search systems, shopping platforms, personalisation tools, AI and machine learning systems, pricing platforms, enterprise technology, and core consumer experiences. He played a key role in scaling teams and strengthening the company’s technology base.
Earlier, Adiddam spent more than a decade at Google in senior engineering roles. He led teams across Search Ads, Discover, Google Play services, Google Pay, and data infrastructure. He also helped build and grow Google’s feed ads and demand generation platforms, which became major growth drivers for the company.
With strong experience across global technology firms, large-scale platforms, and AI-driven systems, Pramod Adiddam brings deep technical and leadership expertise to Myntra. His appointment is expected to support Myntra’s long-term digital growth and platform innovation strategy in India’s fast-growing e-commerce market.
Sakshi Jadhav
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