Ranveer Singh Acquires a 50% Share in the Protein Food Company SuperYou

Nitin Konde, Varun Bhardwaj

Nov 20, 2024 — 2 min read

Ranveer Singh Buys 50% Stake in Protein Food Brand SuperYou

Ranveer Singh, a well-known Bollywood actor, has stepped outside of the movie business by establishing SuperYou, a line of protein foods and supplements that he co-founded with Nikunj Biyani. With 10 grammes of protein, 3 grammes of fibre, and no added sugar, the snack combines taste and nutrition. The pair introduced what they say is India's first protein wafer bar.

SuperYou, which uses fermented yeast protein technology to make protein more accessible to a variety of consumers, is supported by the venture capital firm Think9 Consumer. With four distinct flavors—chocolate, strawberry crème, choco-peanut butter, and an unexpected cheese variant—the wafer snacks are designed to appeal to Indians of all ages.

Speaking about the partnership, Ranveer Singh stated that he is sharing a piece of his personal experience with everyone through SuperYou. He has always held the view that one's inner strength and boundless energy originate from inside, but occasionally one needs an extra push. That push, that energy at a bar that is open to anyone, is what SuperYou is all about. The company has produced a unique product that is as entertaining and daring as it is beneficial to its customers. Singh wanted to redefine the ideal protein bar with SuperYou, so the company has given it personality, exciting flavours, and a lightness that complements any lifestyle. "Get ready, because SuperYou is here to power up your world," he said.

Making Protein Consumption More Equitable

With the goal of expanding protein consumption and making it pleasurable for everyone, SuperYou aims to transform the protein landscape in India. With a five-year revenue objective of INR 500 crore, the brand announced an investment of INR 40-50 crore spread over 18-24 months. It also intends to increase the product line to include morning cereals, biscuits, and protein powders.

Ranveer is a force to be reckoned with; he doesn't merely exist; he seizes every opportunity that comes his way. That's what SuperYou is all about. For anybody who aspires to be big, bold, and vibrant, Firm wanted SuperYou to be the go-to boost, according to Nikunj Biyani. The goods are made to appeal to everybody who wants to live a healthier lifestyle, not just gym-goers.

Hitting the Online Market

All major delivery platforms like Amazon, Flipkart, Zepto, Blinkit, and Instamart will soon have SuperYou available on their website. Additionally, select modern trade stores like Reliance Fresh, Smart Bazaar, FreshPik, Noble Plus, Wellness Forever, Relay, Vendiman, and more across 10 cities will soon have it as well.

Ranveer Singh's distinctive enthusiasm is on full display in a new advertising campaign for SuperYou, which promotes the launch and stresses the need for easy, nutritious protein sources for people of all ages. In keeping with Singh's energetic character and dedication to exercise, the commercial highlights a new approach to protein snacking.