Shubman Gill and Preity Zinta Have Joined Drive Fitt as Co-founders

Nitin Konde, Apoorva Bajj

Jul 26, 2024 — 2 min read

Shubman Gill and Preity G Zinta Have Joined Drive Fitt as Co-founders

Famous Indian cricketer Shubman Gill and Bollywood actress Preity G. Zinta are now co-founders of the fitness startup DRIVE FITT.

By bringing together the cricket and fitness industries in India, DRIVE FITT asserts itself as the country's first 24-hour, member-based, world-class gym.

"I am thrilled to introduce DRIVE FITT to the Indian market since it represents a novel combination of fitness and cricket, two interests that both I and many Indians hold in high regard. We aim to build a community where individuals of all ages and physical abilities may meet to exercise, socialise, and promote health. I am thrilled to be bringing this groundbreaking idea to India and am incredibly excited to witness the lives it will change," Preity G Zinta stated.

Preparing to Inaugurate the Flagship Facility

DRIVE FITT, which is led by two Australian businessmen named Mark Sellar and Deke Smith, boasts that it blends gym amenities with cutting-edge cricket training facilities. These facilities include yoga studios, high-tech bowling machines in the nets, thorough strength, conditioning, and cardio training, and more.

It is anticipated that the startup will open its flagship facility in Gurugram in October and that it will construct its second facility in Noida in November.

Membership Options for Customers

In addition to a daily pass, DRIVE FITT will provide a number of membership choices, such as monthly, quarterly, semiannual, annual, and family memberships. Prices range from approximately INR 1,000 for a day entry to as much as INR 35,000 for an annual membership. Monthly passes start at INR 7,000. One or two children and two adults can join as a family.

The Indian economy, sports, and cultural industries are all poised for major expansion in the near future.

"Mark and I have sensed this during our visits, and we feel fortunate to be part of this burgeoning market," stated Smith, co-founder and chief executive of the company.

According to Smith, DRIVE FITT is also considering expanding into tier II cities due to their high potential.

"Our research shows that out of 20 cities, 61 spots are perfect for DRIVE FITT. A great deal of unexplored terrain exists, thus this is only the beginning. The locations chosen for DRIVE FITT are highly advantageous, both in terms of location and the financial capability and demand they represent," said Smith.

One of the world's fastest-growing markets, the Indian fitness industry is seeing tremendous expansion, with a growth rate of 25-30% each annum. By 2025, the predicted market size will be around $9.5 billion. Cricket's increased visibility and participation, which accounted for 85% of India's national expenditure on sports in 2022, further bolsters the potential success of DRIVE FITT.