The Media Ant Enhances Customer Engagement for Suta Through an Integrated Multi-City Marketing Campaign

Subham Kumar

Sep 17, 2024 — 2 min read

The Media Ant recently executed a highly successful marketing campaign for Suta, a brand that collaborates with weavers across India to create affordable ethnic wear, including handloom designer lehengas, sarees, and blouses with unique designs. The campaign was focused on increasing store footfall while simultaneously enhancing brand awareness across key Indian cities. The target audience for this initiative was women aged 18-45, and the campaign reached major cities such as Mumbai, Pune, Hyderabad, Chennai, Kolkata, Bengaluru, Ahmedabad, Vizag, Surat, and beyond.

The campaign utilized a diverse mix of media channels, including Outdoor advertising, Radio promotions, Newspaper Inserts (NPI), and Mobile Van activities, ensuring comprehensive coverage and engagement. This strategic mix allowed the brand to build a strong presence in high-traffic areas, maximizing touchpoints and encouraging visits to Suta stores. Outdoor advertising was instrumental in creating visibility in prime locations, while Radio promotions helped deliver Suta’s messaging through popular radio channels, reaching a broad audience during peak listening hours.

The addition of Newspaper Inserts provided direct and tangible communication to potential customers, enhancing brand recall and prompting in-store visits. Furthermore, Mobile Van activities created a highly localized, dynamic engagement, bringing the brand’s message directly to neighborhoods and communities, reinforcing the call to action.

The Media Ant’s multi-channel approach resulted in a measurable increase in in-store footfall and a significant boost in overall brand awareness across the campaign’s target regions. This success exemplifies how traditional marketing channels when combined strategically, can create a high level of engagement and drive sales.

The Media Ant’s Multi-Channel Marketing Approach for Suta

We aimed to create an omnipresent brand experience for Suta by combining outdoor, radio, newspaper, and mobile van activations. This allowed us to engage with the target audience in a cohesive, impactful manner across multiple touchpoints, resulting in increased footfall and stronger brand recognition. – Amar Nemani, Account Manager, The Media Ant.

The campaign was managed by The Media Ant’s specialized business units, each contributing to the success of the initiative. The BTL Business Unit effectively utilized mobile vans and localized activations to engage customers directly at the community level. The Radio Business Unit amplified the brand's presence by broadcasting strategically timed radio spots that resonated with Suta’s target demographic. Meanwhile, the Outdoor Business Unit enhanced the brand’s visibility through strategic placements in key urban locations, and the Print Business Unit ensured impactful print placements that connected with audiences in their homes.

This campaign reflects The Media Ant’s expertise in delivering impactful, result-oriented media strategies, helping brands like Suta achieve their marketing objectives through innovative, data-driven approaches.