Uber introduces its "Uber One" loyalty plan in India

Uber has made a big step to increase customer loyalty in India's fiercely competitive ride-hailing sector by launching its global subscription programme, Uber One. According to media sources, the programme, which now has over 25 million subscribers worldwide, offers a variety of incentives aimed at luring regular users.

According to sources, Uber One is offered at three tiers to accommodate different spending limits and usage habits. While quarterly and yearly plans cost INR 349 and INR 1,499, respectively, monthly memberships cost INR 149. These price options provide users affordability and flexibility, making Uber One a desirable alternative for frequent commuters.

Perks of Being a Member

Consumers can receive up to 10% in credits for their rides, which can be used for all of Uber's services, including two-, three-, and four-wheelers. One can use these credits on rides in the future. Customer service will be given priority to Uber One members. Additionally, Uber One subscribers will have access to the best drivers for available journeys.

Compared to non-members, Uber One members spend three times as much. Additionally, member retention rates are higher. And with 25 million members, increasing 70% year over year, one can see the momentum in that area of the business as well, according to Uber CEO Dara Khosrowshahi.

The introduction of Uber One coincides at a pivotal moment for Uber in India, as the ride-hailing giant is increasingly up against competition from more recent platforms such as Rapido, which has been rapidly growing its offerings, including entering the four-wheeler market. The membership is a desirable choice for people who regularly use ride-hailing and meal delivery services because it also comes with extra benefits, including a free three-month subscription to Zomato Gold.

Strict Cancellation Guidelines

Cancellation of membership is only allowed for annual subscribers. All related advantages, including Uber Credits, are promptly forfeited upon cancellation. Uber also introduced a number of new app features earlier this month that are intended to increase driver convenience and safety. Permitting female drivers to choose the gender of their passengers, permitting audio recording via the app, providing options for upfront tipping, and providing fast cash-out for earnings are some of the major enhancements.

If a driver is uncomfortable or worried about their safety, the cab aggregator also enables them to record audio while driving. Drivers cannot access these recordings since they are safely encrypted. Uber claims that only in the event that the driver submits a safety report will the recordings be examined. The business has made it clear that after 15 days, all audio files will be automatically removed from their system.

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StartupTalkyNitin Konde