WanderOn Raises INR 54 Crore in Series A Funding from DSG Consumer Partner & Client Associates Alternate Fund (CAAF) Investors

WanderOn, India’s experiential travel brand catering to Gen Z and millennial travellers, has raised INR 54 CR in its Series A round led by DSG Consumer Brand and CAAF. The round is among the largest institutional fundraises by a travel and experiences company in the country. The company had already scaled to a INR 100 crore+ business on a bootstrapped model, while doubling year-on-year in the post-COVID period. With fresh capital now in place, WanderOn is entering its next phase of expansion.

The new funding will help WanderOn accelerate its vision of building more immersive and accessible travel experiences, at a time when travel is increasingly less about ticking off landmarks and more about collecting meaningful experiences. The company plans to expand its destination portfolio, strengthen high-demand categories such as adventure, sports-led and wellness travel, and invest further in technology to enhance the entire traveller journey, from discovery and planning to booking and on-ground experiences. This shift has been accelerated by pop culture, with movies like  Zindagi Na Milegi Dobara romanticising experiences like La Tomatina and scuba diving, and shows like Emily in Paris celebrating fashion and culinary explorations, shaping how young travellers imagine journeys built around iconic activities, shared moments, and personal growth.

Speaking on the momentum, Govind Gaur, CEO, WanderOn, said, “Travel today is about connection, people want trips where they can meet like-minded travellers and feel part of something meaningful. We have built WanderOn around that belief. This fundraise gives us the ability to move faster on destinations, product innovation, and technology, while continuing to put the traveller experience at the centre of everything we do.”

“By strengthening our digital capabilities, we aim to reach travellers across the country, offering a seamless, intuitive end-to-end journey. Also, as India’s outbound travel market gathers momentum, WanderOn is bullish on this shift and is scaling its global portfolio to serve a new generation of Indian travellers with growing international aspirations,” Govind further added. 

To date, WanderOn has taken over 1 lakh travellers across 40+ domestic and international destinations, with a strong share driven by repeat customers, showcasing its evolution from a travel company into a community built around shared experiences. This ethos is deeply rooted in the brand’s origin story. Founded by a group of engineers from NIT Kurukshetra who bonded over travel, WanderOn was born out of a desire to move beyond rigid, impersonal group tours and create more authentic, social, experience-led journeys. What began with weekend getaways has today scaled into curated global experiences, ranging from European summer routes and Northern Lights expeditions to Formula 1 travel experiences and long-haul adventure trips.