WLDD Acquires Sneaker Brand 7-10, Expands into D2C Market

In a strategic move to diversify its portfolio, Bengaluru-based meme marketing company Wubba Lubba Dub Dub (WLDD) has acquired a majority stake in the direct-to-consumer (D2C) sneaker brand 7-10. This acquisition aligns with WLDD's ambition to evolve into a comprehensive media tech company, offering deeper insights into brand building and operations.

Acquisition Details

WLDD has secured over a 70% stake in 7-10 through an all-cash transaction. Consequently, 7-10 will now function as a subsidiary under the WLDD umbrella.

The Growing Sneaker Market in India

The acquisition of 7-10 comes at a time when India's sneaker market is booming. According to market research, revenue in the Indian sneaker market is projected to reach approximately $37.25 million by 2025, with an expected annual growth rate of 6.97% from 2025 to 2029.

This growth is mainly driven by rising disposable incomes, increasing fashion consciousness, and the growing popularity of streetwear culture. Global giants like Nike and Adidas have long dominated the space, but homegrown brands are gaining traction by offering affordable yet stylish alternatives. The direct-to-consumer (D2C) model has allowed brands like 7-10 to build a strong online presence, connect directly with customers, and bypass traditional retail markups.

Why a Media Tech Firm is Investing in Sneakers

WLDD, known for its expertise in meme marketing and influencer-driven content, has previously helped brands build their digital presence. By acquiring 7-10, WLDD is taking a hands-on approach to understanding the challenges and nuances of running a D2C business firsthand. This move allows them to experiment with marketing strategies, consumer engagement, and product positioning in real time.

This is not the first time WLDD has expanded beyond media. It previously acquired ScoopWhoop, a digital media platform. The company’s broader vision is to evolve into a new-age media tech entity that not only markets brands but owns and operates them.

About 7-10

Established in 2021 by Shibani Bhagat, 7-10 is a Mumbai-based sneaker design house that prides itself on being entirely homegrown. The brand offers high-fashion designs combined with superior quality and affordability. Their product range includes unique high-top, low-top, and chunky sneaker designs, catering to both men and women. Additionally, 7-10 provides customisation options for its sneakers, allowing customers to personalise their footwear.

About WLDD

Founded in 2018 by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari, WLDD is a digital marketing platform. The company specialises in enhancing brands' social media presence through meme marketing, short-form video content, and influencer collaborations.