ZuperAI and KiranaPro Collaborate to Provide AI-Powered Retail Market Solutions

Nitin Konde, Varun Bhardwaj

27 Feb 2025 — 2 min read

ZuperAI and KiranaPro Partner for AI-Powered Retail Market Solutions

Quick commerce platform KiranaPro has teamed up with B2B management platform ZuperAI to provide its users with AI-based retail market solutions, only days after enlisting PV Sindhu as an investor. In order to help consumers and merchants with product discovery, inventory optimisation, and supply chain efficiency, KiranaPro will incorporate ZuperAI's "Matchmaking AI" technology as part of this collaboration. The connection would help businesses grow their business while also making it easier for users to find products. The fast commerce startup hopes to create a tailored shopping experience while bridging the gap between consumers and retailers. Deepak Ravindran, the founder and CEO of KiranaPro, stated that this partnership is revolutionary for AI-powered business, opening up new possibilities for accuracy, customisation, and operational effectiveness.

Joining Network of ONDC

The fast commerce company just joined ONDC, making it the first platform in India to access the nation's network of more than 7 lakh registered merchants. Before expanding farther into Kerala, the ONDC-powered platform will first begin operations in Hyderabad and Thiruvananthapuram. KiranaPro was founded in 2024 by Ravindran and Dipankar Sarkar with the goal of transforming traditional kirana (retail) establishments by providing them with a flexible income model and an AI-driven interface that aids in managing their digital operations. KiranaPro links local mom-and-pop shops with consumers directly, in contrast to other quick commerce systems that rely on dark stores. Because of its collaboration with ONDC, the firm operates throughout India.

Why Quick Commerce Companies are Keeping its Platform Hi-Tech and Updated?

To increase its presence in the hyperlocal retail market, it also purchased Joper.app, a hyperlocal grocery delivery business, earlier this month. In addition to bolstering KiranaPro's position in the hyperlocal commerce market, the acquisition of Joper.app guarantees local business owners superior tech-enabled solutions that enhance productivity and customer satisfaction, according to Deepak Ravindran, co-founder and CEO of KiranaPro. The action is in line with KiranaPro's goal of enabling small merchants to take on the big rapid commerce titans. KiranaPro and the merchants collaborating with the brand will benefit from Sumit Gorai's (founder of Joper.app) knowledge and insights on the mechanics of operating a retail business in India, which he frequently discusses on his YouTube channel.

The growth coincides with intense competition in India's fast commerce market. Leading companies like Zomato, Swiggy, and Zepto are rapidly growing their quick commerce services, which allow them to deliver food and household necessities in as little as ten minutes. These companies have recently introduced a number of rapid commerce services, such as Swiggy's SNACC, Zomato's Bistro, and Zepto Cafe, among many more. Additionally, Zomato's Blinkit launched a 10-minute ambulance service last month. Notably, the three giants collectively recorded over $1 billion in revenue in FY24, and a survey indicates that sales in India's rapid commerce sector have increased by 280% over the past two years.