NoBroker Business Model & Revenue Strategy: How the Brokerage-Free Platform Makes Money

A digital revolution is taking place in India's real estate business. To stay up with the trends and meet the wants of their customers, real estate companies are investing in new technologies like cloud services, mapping platforms, and artificial intelligence. By eliminating the middleman and connecting owners, purchasers, and tenants directly through an AI-driven platform, NoBroker is revolutionizing the real estate industry. To shed light on NoBroker's revenue generation process and provide an in-depth review of the company's business strategy this article explores the NoBroker Business Model.

About NoBroker
NoBroker Business Model
How Does NoBroker Make Money | NoBroker Revenue Model
NoBroker USP
NoBroker SWOT Analysis

About NoBroker

Homebuyers and sellers in India often criticize the high cost of brokers and the high number of duplicated postings. The broker fee can be as high as six percent of the sale price or ten months' rent, depending on the broker. By utilizing NoBroker's app for comprehensive property services, from listing to closing, customers can avoid paying brokerage fees. In 2014, three experienced professionals - Akhil Gupta, Amit Agarwal, and Saurabh Garg - founded NoBroker to simplify and enhance the real estate renting and purchase process. The Banaglore-based company provides a variety of services to its users, such as real estate listings, home services, and buying and selling properties.

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NoBroker Business Model

In addition to renting, purchasing, and selling, the company also provides home services like packers and movers, house interior design, and more. They also offer financial services and society management through NoBrokerHood. The national capital region, Bengaluru, Hyderabad, Mumbai, Pune, and Chennai are the six places where the startup is presently present. There are several subscription methods that the company uses to make money. In addition to that, it earns money from commissions on value-added services and transaction fees.

NoBroker Business Model Canvas

NoBroker operates as a tech-driven real estate platform that eliminates brokerage by directly connecting property owners and seekers. It offers a wide range of services, including property transactions, home services, and financial solutions, all powered by AI and subscription-based monetization.

Here is the NoBroker Business Model Canvas:

Key Partners

• Financial institutions (for home loans)
• Packers & movers, cleaning services, interior designers
• Property owners and tenants
• Technology partners (for AI and ML integration)

Key Activities

• Property listing (renting, buying, selling)
• Providing home services (moving, cleaning, interiors)
• Offering financial services and NoBrokerHood for society management
• AI development (Smart Recommendations, Rent-o-meter, Touchless Entry)

Value Propositions

• Commission-free property transactions
• Affordable membership plans for premium features
• One-stop platform for home services and financial help
• AI-driven tools for better property decisions
• Smart society management through NoBrokerHood

Customer Segments

• Home buyers, renters, and sellers
• Residents and societies (via NoBrokerHood)
• People looking for home services
• Financial service seekers (home loans)

Customer Relationships

• Digital customer support
• Subscription-based access
• App-based and AI-personalized experiences
• Incentives via Refer-and-Earn

Channels

• NoBroker website and mobile app
• Digital marketing and referral programs
• NoBrokerHood app for gated societies

Revenue Streams

• Membership subscriptions (e.g., INR 999 for 45 days)
• Commission from home loans and financial services
• Charges for home services (packers & movers, interiors, etc.)
• Fees from NoBrokerHood features

Key Resources

• AI/ML algorithms (Smart Recommendations, Rent-o-meter)
• Technology platform (app and website)
• Service provider network
• Real estate database

Cost Structure

• Tech development and maintenance
• Marketing and customer acquisition
• Partnerships with service providers
• Operational and staff costs

How Does NoBroker Makes Money | NoBroker Revenue Model

A significant portion of the revenue generated by the real estate portal comes from subscriptions, financial offerings, and home services. The revenue model of NoBroker is based on paid subscriptions, commissions from home loan services, and income from home-related services like packing, moving, and interior design. The memberships offered by NoBroker, which are responsible for the majority of the company's earnings, are priced at INR 999 for 45 days and give customers the ability to use premium filters while seeking out flats. In addition, it generates revenue by assisting homebuyers in securing house loan transactions with financial institutions, and in exchange, it receives a commission from the financial institution. Cleaning, packing, moving, giving furniture for rent, doing house interiors, and taking care of internet agreements are other home services that help the company generate more revenue.

NoBroker Financials FY24

NoBroker has shown significant revenue growth over the years, but expenses have also increased, leading to continued losses. Below is a detailed financial breakdown from FY24 to FY20.

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NoBroker USP

At the present moment, NoBroker is concentrating on enhancing its services by utilizing cutting-edge technologies. Through the use of artificial intelligence projects such as Smart Recommendations for quality of life indicators, Rent-o-meter for rent forecasts, Refer-And-Earn for crowdsourcing property listings, and Touchless Entry for face recognition security features, it provides its consumers with the advantages that machine learning has to offer.

Customers are assisted in locating a home that best suits their needs through the Smart Recommendations project. The algorithm searches for local amenities and public transportation and then assigns a score for both livability and transit. This type of information supplements the details provided by the owners of the property and assists buyers and tenants in making well-informed decisions regarding each property.

NoBroker SWOT Analysis

NoBroker Strength

• The organization has a strong web presence, which makes it an essential domain for people who are looking to purchase, sell, or rent a home.
• The concept of "No Brokerage" is quite appealing in and of itself, particularly to students and bachelors who are often looking for rental houses.
• Because of the ever-increasing population and the larger migration to metropolitan areas, this presents a perfect opportunity for the company to expand its operations.

NoBroker Weakness

• The company needs strong marketing strategies to propel its expansion.
• No Broker needs to keep a strong check on its property ad postings as many times customers have complained about postings being misleading.

NoBroker Opportunity

• At this point, the corporation should expand its operations to include tier 2 and tier 3 cities.
• Considering that India is a country that is dominated by young people, this indicates that a greater number of individuals are actively searching to own property, which is good news for the organization.

NoBroker Threat

• If it wants to stay ahead of the competition, NoBroker needs to update itself because there are a lot of fresh, comparable concepts appearing in the market.

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Conclusion

The business strategy that NoBroker employs is a force that is disrupting the Indian real estate market. As a result of the company's utilization of technology to facilitate the elimination of the requirement for middlemen, the transaction costs for property owners and seekers have been greatly reduced. The business model, revenue model, and approach that NoBroker takes toward its customers all work together to produce a property search experience that is simple to use.

FAQs

What is NoBroker?

NoBroker is a Banagalore-based company that operates as a brokerage-free PopTech company offering a comprehensive marketplace for various real estate services, including buying, renting, packers & movers, and home services.

Who is the owner of NoBroker?

Akhil Gupta, Amit Agarwal, and Saurabh Garg founded NoBroker in 2014.

How many users does NoBroker have?

There are over 30 million registered users on NoBroker's platform. And as per the company, only five percent of the services are paid.

How does NoBroker earn money?

NoBroker earns money mainly through paid subscriptions, where users pay for premium features like advanced filters and contact access. It also generates revenue from home services such as packers and movers, cleaning, interior design, and furniture rentals. The company earns commissions by helping users secure home loans through partner financial institutions. Its society management platform, NoBrokerHood, also contributes to its income through service fees.

Is NoBroker profitable?

No, NoBroker is not yet profitable. For FY24, the company reported INR 803 crore in revenue, up nearly 32% year-over-year. Despite revenue growth, expenses rose to INR 1,299 crore, leading to a net loss of INR 411 crore, a 19% reduction from FY23’s INR 506 crore loss.

How does NoBroker work?

NoBroker works by directly connecting property owners with buyers or tenants, removing the need for middlemen or brokers. Users can search, list, or rent properties through its app or website. It also offers home services, financial help, and society management via NoBrokerHood.

How to earn money from no broker app?

You can earn money from the NoBroker app through its Refer & Earn program. By sharing your referral code with friends or family, you earn rewards when they use the app to buy, sell, or rent a property. Also, if you offer services like cleaning, shifting, or interior work, you can partner with NoBroker as a service provider and earn by completing jobs listed on the platform.