Royal Dutch Shell Success Story- Safely Marketing and Distributing Energy and Petrochemical Products

Sarika Anand Sarika Anand
Feb 10, 2022 13 min read
Royal Dutch Shell Success Story- Safely Marketing and Distributing Energy and Petrochemical Products

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Royal Dutch Shell.

The United States itself utilised an estimated 20.5 million barrels of petroleum per day in 2018, according to the US Energy Information Association. This equates to around 7.5 billion barrels per year or about 22% of estimated worldwide petroleum consumption.

As world economies and infrastructure keep relying significantly on petroleum-based commodities, the world's dependency on oil and gas is escalating. Even with a weakening world economy and dwindling oil supplies, discussions about when the world's oil and gas output would peak seem to remain on the outskirts.

Nevertheless, the oil and gas industry maintains to have great weight in global economics and politics, notably in employment conditions, with the US oil and gas industry employing at least 10 million people.

Shell is an oil & gas multinational business headquartered at The Shell Centre in London, United Kingdom. Shell is a publicly-traded corporation based in the United Kingdom that is primarily traded on the London Stock Exchange (LSE).

It is one of the "largest companies" in the oil and gas sector. Shell is one of the world's largest corporations in terms of sales and earnings, consistently ranked in the top ten of the Fortune Global 500 since 2000.

Here's learning all about Royal Dutch Shell, its Founders and Team, Funding and Investors, Business and Revenue Model, Growth, Challenges Faces, Name, Tagline, Logo and more.

Royal Dutch Shell - Company Highlights

Startup Name Royal Dutch Shell
Predecessors Royal Dutch Petroleum Co. (1890); Shell Transport and Trading Co. of the United Kingdom (1897)
Headquarters London, England, United Kingdom
Industry Energy: Oil and gas
Founders Marcus & Samuel Samuel
Founded April 1907
Areas Served Worldwide
Current CEO Ben van Beurden
Website www.shell.com

About Royal Dutch Shell
Royal Dutch Shell - Latest News
Royal Dutch Shell - Industry
Royal Dutch Shell - Name, Logo, and Tagline
Royal Dutch Shell - Founders
Royal Dutch Shell - Startup Story
Royal Dutch Shell - Vision, and Mission Statement
Royal Dutch Shell - Employees
Royal Dutch Shell - Business Model, and Revenue Model
Royal Dutch Shell - Funding, and Investors
Royal Dutch Shell - Investments
Royal Dutch Shell - Acquisitions
Royal Dutch Shell - Growth
Royal Dutch Shell - Competitors
Royal Dutch Shell - Challenges Faced
Royal Dutch Shell - Future Plans

About Royal Dutch Shell

Royal Dutch Shell is a multinational oil and gas business. The corporation looks for and produces oil and gas in traditional fields and sources such as tight rock, shale, and coal. It owns and runs refineries and petrochemical plants all around the world.

Shell sells lubricants, bitumen, and liquefied petroleum gas, as well as petrochemicals such as raw ingredients for plastics, paints, and detergents. In Brazil, the firm is a major biofuel producer. It's also involved in liquefied natural gas (LNG) and gas-to-liquids (GTL) projects.

In Europe, Asia, Oceania, Africa, North America, and South America, the corporation sells its products directly and indirectly through distributors. The Hague, the Netherlands, is where Shell's headquarters are located.

The business is categorized into three groups: upstream, downstream, and corporate.

  • The Upstream section searches for and extracts crude oil and natural gas, develops fields, produces oil and gas, mines oil sands, extracts bitumen, cools the gas, regasifies LNG, converts gas to liquid goods, and generates wind energy.
  • Oil refining into fuels and lubricants, petrochemical manufacturing, biofuel development, trading, rental sales, carbon dioxide emissions management, business-to-business sales, and alternative energy firms are all part of the Downstream segment.
  • Shell's non-operating businesses, including its assets and treasury organisation, its headquarters and central services, and insurance firms, are included in the Corporate section.

Shell operates in over 99 countries, produces roughly 3.7 million barrels of oil equivalent per day, and has over 44,000 service stations throughout the world. Shell had total proven reserves of 11.1 billion barrels of oil equivalent, as of now.

One of its greatest businesses is Shell Oil Company, its main subsidiary in the United States. Royal Dutch Shell owns 44% of Razen, a publicly-traded joint venture with Cosan that is Brazil's third-largest energy firm by revenue and a significant ethanol producer.

Royal Dutch Shell - Latest News

10 Jan 2022 - Oil and gas firm Royal Dutch Shell has surfaced as an unexpected bidder for Sprng Energy, Actis Llp's Indian renewable system that is available for auction. Shell, the largest global seller of liquefied natural gas, will compete for the possible billion-dollar purchase alongside Macquarie, an Australian infrastructure fund, and CPP Investment Board (CPPIB), a Canadian pension fund.

After an initial round of screening from a list of over 20 possible applicants who had signed non-disclosure agreements, all three were selected last week. Shell's non-binding equity bid of $1.2 billion is said to have beaten out all others. These assets have a $960 million debt.

Dec 15, 2021 - Indore-based green consultant EKI Energy Services will enter into a partnership with oil company Royal Dutch Shell that would invest $1.6 billion over five years to supply "environment-based solutions" to Indian industries.

As part of Shell's strategy to develop in India's renewables area, the joint venture would aim to produce 115 million carbon credits in the next five years. Shell will control the remaining 49 percent of the joint venture, with EKI Energy owning 51 percent.

Nov 16, 2021 - As the energy giant swings away from oil and gas, Royal Dutch Shell would ditch its dual share structure and relocate its headquarters to the United Kingdom from the Netherlands, forced out by Dutch taxation and facing climate pressure in court.

The business plans to delete "Royal Dutch" from its name, which has been an essential part of its brand since 1907, into becoming Shell Plc. It has previously faced challenges from investors about its dual structure and was recently struck by a Dutch court ruling over its climate ambitions.

Shell has been in a long-running legal battle with the Dutch government over the country's 15% dividend withholding tax, which it attempted to dodge through its two share classes.

Shell's new unitary structure would alleviate this problem and enable it to complete sales and acquisitions more quickly. The main Dutch state pension fund, ABP, said that it will withdraw Shell and all fossil fuels from its portfolio, further severing ties with the Netherlands.

Royal Dutch Shell - Industry

Oil prices have reached their greatest levels in six years, and the oil and gas industry has returned well during 2021. While the sector's comeback is stronger than projected, market dynamics in the future year remain unpredictable.

After going negative in April 2020, oil prices have recovered to roughly $80/bbl. However, common thinking suggests that when oil prices are high, oil and gas firms would have less capital discipline and will focus on their core business rather than sustainable marketing options.

As a result, it is frequently considered that high oil costs will stifle the energy shift. Oil prices above $60 per barrel, according to 76 percent of questioned O&G executives, will most likely increase or enhance their energy revolution shortly.

The 2020 oil price fall resulted in the sharpest layoffs in the industry's history. Since then, prices have roughly doubled, and yet only approximately half of the jobs being lost have returned. The industry's credibility as a dependable employer is being harmed by periodic staffing and firing, and a tenured, ageing workforce is limiting potential talent.

In a congested labour market, it would be difficult for O&G firms with advanced initiatives and sound balance sheets to stand out to employees. Although a commitment to decarbonization may be the most compelling recruiting pitch, more than 75 percent of survey respondents believe that flexible and agile workforce structures that empower remote, hybrid, and cross-border teams will help companies compete for and retain talent in today's tight labour market.


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Royal Dutch Shell - Name, Logo, and Tagline

Once the firm combined with Royal Dutch to become the Royal Dutch Shell Group in 1907, 'the Shell' part of the company name started to deteriorate for a short time, but the newly established corporation rapidly became known as Shell for short.

Shell Logo
Shell Logo

Royal Dutch Shell's tagline says, "You Can Be Sure of Shell."

Royal Dutch Shell - Founders

The Royal Dutch Shell Group was formed in February 1907 by the merger of two competing firms: the Royal Dutch Petroleum Company and the United Kingdom's "Shell" Transportation and Trading Company Ltd.

When King William III of the Netherlands granted a Royal charter to a small oil exploration and production company known as "Royal Dutch Company for the Working of Petroleum Wells in the Dutch East Indies," Jean Baptiste August Kessler and Henri Deterding founded the Royal Dutch Petroleum Company in 1890.

Marcus Samuel and his brother Samuel Samuel formed the "Shell" Transport and Trading Company in 1897 in the United Kingdom.

Royal Dutch Shell - Startup Story

The Royal Dutch Shell Group was formed in February 1907 by the merger of two competitor companies: the Royal Dutch Petroleum Company and the United Kingdom's "Shell" Transport and Trading Company Ltd. It was mainly motivated by the necessity to compete with Standard Oil on a worldwide scale.

According to the conditions of the merger, the Dutch arm would hold 60% of the new company and the British would own 40%. A comprehensive merger or acquisition of either company would be prohibited by patriotic sentiments.

Koninklijke Nederlandsche Petroleum, a Dutch business, was in charge of production in The Hague. The Anglo-Saxon Petroleum Company, located in London, was founded to oversee the storage and transportation of the goods.

Shell was the primary fuel provider to the British Expeditionary Force during WW 2. This was the only source of aircraft fuel and 80 percent of the TNT used by the British Army. Also, it offered the British Admiralty all of its vessels.

Shell purchased the Mexican Eagle Petroleum Company in 1919 and founded Shell-Mex Limited in 1921, which sold products in the United Kingdom under the "Shell" and "Eagle" trademarks. Shell Chemicals was formed in 1929. Shell was the world's top oil business by the end of the 1920s, generating 11% of the globe's crude oil supply and holding 10% of the world's tanker traffic.

Royal Dutch Shell - Vision, and Mission Statement

Royal Dutch Shell's mission statement says, "To safely market and distribute energy and petrochemical products while offering innovative value-added services."

Royal Dutch Shell's vision statement says, " They make the difference through our people, a team of dedicated professionals, who value our customers, deliver on our promises and contribute to sustainable development. "


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Royal Dutch Shell - Employees

  • Samuel Samuel - Founder
  • Michiel Brandjes - Company Secretary and General Counsel
  • Simon Henry - Shell Oil Company Investor Relations
  • Steve Mutch - Next Generation ERP COE Lead
  • Daniel Jeavons - VP Computational Science & Digital Innovation
  • Ed Daniels - Executive Vice President - Strategy & Portfolio
  • Gillian Hynes - Senior Talent Advisor, Downstream
  • Nick Feast - Special Advisor, Exploration

Royal Dutch Shell - Business Model, and Revenue Model

The company's primary business is hydrocarbon exploration, production, processing, transportation, and marketing (oil and gas). Shell also has a sizable petrochemicals company (Shell Chemicals) and a fledgling renewable energy sector that is exploring wind, hydrogen, and solar power.

The business is categorized into three groups: upstream, downstream, and corporate.

  • The Upstream section searches for and extracts crude oil and natural gas, develops fields, produces oil and gas, mines oil sands, extracts bitumen, cools the gas, regasifies LNG, converts gas to liquid goods, and generates wind energy.
  • Oil refining into fuels and lubricants, petrochemical manufacturing, biofuel development, trading, rental sales, carbon dioxide emissions management, business-to-business sales, and alternative energy firms are all part of the Downstream segment.
  • Shell's non-operating businesses, including its assets and treasury organisation, its headquarters and central services, and insurance firms, are included in the Corporate section.

Royal Dutch Shell - Funding, and Investors

Royal Dutch Shell has secured $750 million in a single round of fundraising.

Date Round Amount Lead Investors
Oct 27, 2021 Post-IPO Equity $750M Third Point

Royal Dutch Shell - Investments

Royal Dutch Shell has invested in 18 companies.

Date Organisation Name Round Amount
Jan 6, 2022 Silicon Ranch Private Equity Round $775M
Dec 16, 2020 Silicon Ranch Private Equity Round $225M
Aug 21, 2020 RVE.SOL Grant -
Apr 16, 2020 Haishangxian Funding Round -
Dec 12, 2019 Esco Pacific Corporate Round -
Nov 5, 2019 Powergen Renewable Energy Series B $15M
Apr 3, 2019 EcoSmart Solution Corporate Round -
Dec 19, 2018 Cleantech Solar Corporate Round -
Aug 28, 2018 Zhenkunxing Series C $129M
Aug 28, 2018 Zhenkunhang Series C $129M

Royal Dutch Shell - Acquisitions

Royal Dutch Shell has acquired 13 companies.

Acquiree Name About Acquiree Date Acquisition Amount
Savion Savion develops utility-scale, greenfield solar photovoltaic power projects across the country for renewable and cost-effective energy. Dec 14, 2021 -
Inspire Energy Capital Inspire Energy Capital offers renewable energy to customers via a variety of innovative services. Jul 28, 2021 -
Next Kraftwerke Next Kraftwerke is the operator of a Virtual Power Plant (VPP ) & a trader on various European power markets. Feb 25, 2021 -
ubitricity Ubitricity focuses on developing charging infrastructure for electric vehicles. Jan 25, 2021 -
Eolfi EOLFI is an independent company specializing in wind energy. Nov 5, 2019 -
Sonnen Sonnen is a pioneer for intelligent lithium-based energy storage. Feb 15, 2019 -
Greenlots Greenlots delivers innovative software, services, and expertise that empowers utilities, cities, communities, and automakers. Jan 30, 2019 -
Hazira LNG and Port Hazira LNG and Port is an energy company that is engaged in creating long-term wealth for the benefit of the country. Jan 9, 2019 -
First Utility First Utility is an independent energy supplier in the UK which helps customers save money on their energy bills. Dec 21, 2017 -
NewMotion Electric Mobility Service Provider Oct 12, 2017 -

Royal Dutch Shell - Growth

  • Royal Dutch Shell's revenue for the quarter ended September 30, 2021, was $61.555 billion, up 37.65% from the previous year.
  • Royal Dutch Shell's revenue for the year ended September 30, 2021, was $227.462 billion, up 1.89 percent from the previous year.
  • Royal Dutch Shell's yearly revenue in 2020 was $183.195 billion, down 47.97 percent from 2019.
  • Royal Dutch Shell's yearly revenue in 2019 was $352.106 billion, down 11.21 percent from 2018.
  • The yearly income of Royal Dutch Shell was $396.556 billion in 2018, up 27.15 percent from 2017.

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Royal Dutch Shell - Competitors

Top competitors of Royal Dutch Shell are :

  • Imperial Oil Limited
  • ConocoPhillips Company
  • Chevron Corporation
  • Exxon Mobil Corporation
  • BP p.l.c
  • Petro-Canada
  • Hess Corporation. 2,075
  • ADNOC

Royal Dutch Shell - Challenges Faced

For more than a century, the oil sector has been immersed in operations globally, and it has seen many hazards connected with working in diverse nations at the same moment. Shell, which is operating in more than 70 countries around the globe, experienced several issues as a result of its business methods, technology, and operational environment.

The company had the most serious issues which include its business in Nigeria, where it was a victim of oil theft and pilferage, resulting in massive setbacks; its Arctic venture, where it encountered technical difficulties as well as issues with local environmental conservation groups; and its US shale operational processes, where Shell received no returns despite significant investments.


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Royal Dutch Shell - Future Plans

As of May 2021, Shell's proposal got 88.74 percent of shareholder votes, according to the firm. The executive of the Anglo-Dutch oil company had asked for endorsement for its Energy Transition Strategy, which received the first vote of its sort in the energy industry. Β 

While the outcome was not binding, it was considered likely and theoretically gives Shell a shareholder authorization to pursue its goals to achieve net-zero emissions by 2050. However, 11% of Shell's stockholders voted against the company's own climate goals. In contrast, up to 99 percent of investors accepted management advice on 19 other resolutions proposed during the online AGM.

At this time, over five years after the Paris Agreement was approved by almost 200 nations, no oil and natural gas major has revealed how it plans to meet its ambitions of being a net-zero firm by 2050 or before.

The historic climate change agreement is largely seen as vital to averting an irreparable global calamity. Shell's Energy Transition Strategy, which was released earlier this year, detailed the company's goals to achieve net-zero emissions by 2050.

It plans to cut net carbon emissions by 6% to 8% by 2023, compared to 2016 levels. By 2030, the goal has risen to 20%, 45 per cent by 2035, and 100 per cent by 2050. The firm has said that it would alter its strategy every three years until 2050.

Royal Dutch Shell - FAQ

What does Shell do?

Shell is an oil & gas multinational business headquartered at The Shell Centre in London, United Kingdom. It owns and runs refineries and petrochemical plants all around the world. Shell sells lubricants, bitumen, and liquefied petroleum gas, as well as petrochemicals such as raw ingredients for plastics, paints, and detergents.

How does Shell make money?

The company's primary business is hydrocarbon exploration, production, processing, transportation, and marketing (oil and gas). Shell also has a sizable petrochemicals company (Shell Chemicals) and a fledgling renewable energy sector that is exploring wind, hydrogen, and solar power.

Which companies do Shell compete with?

Imperial Oil Limited, ConocoPhillips Company, Chevron Corporation, Exxon Mobil Corporation, BP p.l.c, Petro-Canada, Hess Corporation. 2,075, and ADNOC.

When did Shell come to India?

Shell entered India with its retail fuel business in November 2004.

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