SuperBolter Founder, Arvind Prakash Singh Prioritizes Product-Led Growth Strategy to Boost User Base

SuperBolter starts with a well-intentioned viral idea: an app that can give a 3D copy of your home within minutes and get it designed by well-known brands. Cashing in on the novelty factor, the company has managed to widen its user base 47 times in 2023 without spending on marketing.

“The truth is we are almost like a bootstrapped, angel-funded, friend and family-funded company. So the resources have always been a constraint…we have looked at the product as a growth strategy. The product should speak for itself. So we've focused on ease of use and word of mouth,” said SuperBolter Founder Arvind Prakash Singh.

The company is now looking to grow its curated list of brands in each income segment offered on its platform so that customers have a list of choice offerings, Singh said.

Below are excerpts from Singh’s interview with StartupTalky:

StartupTalky: Tell us about SuperBolter and what it does.

Singh: SuperBolter is an innovative platform with an aim to empower customers to be able to design their own space effortlessly starting with homes and residential apartments. So how does it work? Basically, you feed in a floor plan and you get a nice, beautiful 3D model of your house. Think of it like a digital dollhouse. We call it the digital twin, and then once inside (the app), I can drag and drop designs from various interior designers and architects. We have roped them in for the best designs, we want to make it available to as many more people. We have thousands of products that you can use to personalize your design.

StartupTalky: Your user base has skyrocketed 47 times in a single year in 2023 without spending a penny on marketing. I think a lot of founders might be salivating at this particular statistic. How did you do it?

Singh: The truth is we are almost like a bootstrapped, angel-funded, friend and family-funded company. So resources have always been a constraint. So when you have a few, you want to make the most, whether a few dollars or a few people. So we have looked at product growth as a strategy. The product should speak for itself. How ChatGPT just blew up the internet. The product was so good and so easy to use. So we've focused on ease of use and word of mouth. We're getting a tremendous amount of word of mouth for the product.

There's another concept called brand lead growth, we are trying to also maintain a brand irrespective of the size of the company. We want to make sure the brand is projected well. Maybe later this year we will put in more money on marketing. So we will do that when we are also very happy with how the whole product journey is today. Still, there are some more small traps in the product where users get lost. I want to fix that before we burn money on money.

To catch the entire conversation, watch the video below: