✍️ Opinions
Omnichannel Marketing: How to Effectively Reach and Engage Customers Across Multiple Channels
> This article has been contributed by Prof. Aakash Kamble, Faculty of Marketing, FLAME University. Consumers interact with brands through multiple channels in today’s digitally driven world. The distant concepts of online and in-person shopping are intertwined today due to rising trends like buy-online-collect-in-store. A shift is seen in