
Bira's Rebranding Issues: Losing INR 80 Crores After Dropping "Private"
Prior to its anticipated 2026 IPO, the firm that makes Bira 91 beer rebranded itself from B9 Beverages Private Ltd. to B9 Beverages Ltd. According to a media report, the company had to write off INR 80 crore in inventory and cease sales for a few months as a result