British Airways

🔍Insights

Why did the Original Concorde Supersonic Jet fail?

All the credit goes to the collective effort of France and the United Kingdom for the birth of Concorde. It was a commercial revolution that amazed the aviation industry. Concorde was the world's first supersonic aircraft to exist. Its introduction was decades ahead of its time. And yet,

🔍Insights

Marketing Strategies of British Airways: Elevating Travel Experiences

British Airways (BA) has reached previously unimaginable heights since its founding in 1974, solidifying its position as a major player in the world of aviation. With a vibrant past spanning close to 50 years, this recognizable airline has not only captured the hearts and minds of travelers everywhere but also