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There are hundreds of beverage brands offering a variety of drinks to consumers. But PepsiCo, Inc. and Coca-Cola Co. are leaders in the global beverage industry. They are the world's largest beverage manufacturers. Their business models are similar in terms of flagship products and ideal consumers and industry.
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âWe live in a world of advertisementsâ. This quote is aptly said as it constantly reminds us of advertisements everywhere. They are like gods, Omnipresent. You open a youtube video, an ad appears, you go to social media, an ad appears, you say âF youâ to the online world and
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A relationship and a rivalry ingrained in the culture that predates the 20th century. Two companies that have played a pivotal role in shaping the contours of modern advertising. J. C. Louis and Harvey Yazijianâs 1980 book titled âThe Cola Warsâ, perhaps, best describes it. âAs two of the
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Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created a new kind of sugary drink sold in soda fountains that gave birth to Coca-Cola. The naming credit of the beverage goes to Frank M. Robinson, as well as for designing the trademark still used today. Coca-Cola was founded in