🔍Insights
Coca-Cola Vs. Pepsi: The Amazing Story of Brand Wars And Marketing Strategies
A relationship and a rivalry ingrained in the culture that predates the 20th century. Two companies that have played a pivotal role in shaping the contours of modern advertising. J. C. Louis and Harvey Yazijian’s 1980 book titled ‘The Cola Wars’, perhaps, best describes it. “As two of the