Coca-Cola Marketing Strategy

🔍Insights

Coca-Cola vs. PepsiCo: Difference in Their Business Model & Marketing Strategies

There are hundreds of beverage brands offering a variety of drinks to consumers. But PepsiCo, Inc. and Coca-Cola Co. are leaders in the global beverage industry. They are the world's largest beverage manufacturers. Their business models are similar in terms of flagship products and ideal consumers and industry.