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The analysis by the global market research firm EY states that consumer goods companies have enormous opportunities to use AI to improve asset tracking, supply chain management, and consumer experience and engagement. The use of artificial intelligence (AI) technologies to improve customer centricity and operational efficiency is on the rise
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If the customer is king, then customer feedback equals bags of gold coins for any business. Knowing what your customers are thinking about your product or service is an added weapon in your entrepreneurial arsenal. Amazon’s Jeff Bezos once famously said, “We see our customers as guests to a
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The success of any organization relies heavily on customer satisfaction. To enhance customer engagement and satisfaction, it is crucial to promptly respond to and support any customer queries. This is where the help desk comes into play—a suite of software tools designed to provide information and assistance to customers
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This article has been contributed by Sanjay Kalirona, CEO and Co-founder, Gizmore. In the rapidly evolving business landscape, the rise of direct-to-consumer (D2C) and e-commerce models has revolutionized the way companies connect with their customers. These digital platforms provide unprecedented opportunities for businesses to engage with their target audience directly
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> This article has been contributed by Prof. Aakash Kamble, Faculty of Marketing, FLAME University. Consumers interact with brands through multiple channels in today’s digitally driven world. The distant concepts of online and in-person shopping are intertwined today due to rising trends like buy-online-collect-in-store. A shift is seen in customer
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Companies providing consumers with similar products often pose a stiff challenge to businesses, so one must find a tactic to set them apart from the rest. Thanks to the birth of the internet, the technological upgrades pushed the competition way up. It is due to all of these that the
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When given a chance to interact with your customers, would you use the same messaging to communicate with people who’ve made their first purchase and repeat customers? Well, you wouldn’t. It is because they are entirely different audience segments. While the former has just been introduced to your
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While surveys can be a very effective tool to obtain data and analyse them, it can be challenging to get people to complete your service, especially on an online platform. There is always a risk of the respondent leaving the survey midway. Although the probability of such an incident cannot
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“Good communication is the bridge between confusion and clarity." This is a well-known and rightly said quote by Nat Turner. Good communication and good customer relationships can make or break your business. However, you might be putting all that at risk by using a no-reply email. Many businesses use no-reply
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A churn is a user or revenue loss in a given period. Customer churn is determined by the number of customers that end to use the product and service during a given period. In a more refined way, the number of customers you lost in the quarter in comparison to
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As we know, apart from earning a reasonable profit, corporates are obliged to satisfy customers’ needs and demands for timely services, which is another ultimate goal for any business. Providing customer services is very important in retaining existing as well as new leads to grow your business, which should be
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Marketing gamification is the process of using game mechanics and psychology in order to engage and motivate customers. It can be used to increase sales, encourage customer loyalty, and deepen engagement with a brand. There are many different types of gamification marketing strategies that mostly rely on using rewards, punishments,
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This article is contributed by Sumit Gupta, Founder - Whizard API (Whatsapp Business Solutions). The meager mention of social media marketing rings the bell of the names of our preferred apps. However, in this era of instant messaging, what often goes unnoticed is that WhatsApp can be an equally beneficial
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Engaging Customers and adding value to their satisfaction level brings positive business outcomes. When customers are happy with the products and services they receive, they are more likely to be loyal to the brand. In the SasS Startup ecosystem, where companies of different shapes and sizes are the customers, increasing
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While shopping for a child, one needs to be much more careful than shopping for an adult. The products have to be good and hygienic enough to be used by a kid after all every parent desires to provide their kids with the best things in the world. Extra precautions
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A successful firm isn't built by luck or by how much money you invest into it; instead, it's the result of a series of activities made to grow a brand, which is guided and reinforced through time by a set of skills and choices. Building a brand is essential for