Digital Marketing

SEO, paid ads, performance marketing, Google Ads, and digital strategy guides.

Vidya Varadarajan on Performance Marketing, Google Ads Strategy, and Digital Growth

👨‍💻 StartupTalkers

Vidya Varadarajan on Performance Marketing, Google Ads Strategy, and Digital Growth

Performance marketing today requires a balance of creativity, strategy, and data-driven decision-making. Vidya Varadarajan, Director – Digital at Jacob Creative, brings this blend through her journey from copywriting to managing high-impact digital campaigns and Google Ads strategies. In this interview with StartupTalky, she shares how storytelling shaped her

By Apoorva Bajj
Rahul Ranjan - Mrig Sight Media

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Rahul Ranjan of Mrig Sight Media on Reframing Digital Trust, Scaling Signal-Driven Marketing, and Shaping the Future of India’s Content-First Advertising

StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future. The digital marketing landscape in India is undergoing one of its most transformative phases yet. With consumers demanding

By Sanvi Barjatya
Prateek Sethi, Founder, Trip Creative Agency - The impact of AI on digital marketing campaigns

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The Impact of AI on Digital Marketing Campaigns and the Latest AI Technologies Shaping ROI and Campaign Optimisation in the Industry

This article has been contributed by Prateek Sethi, Founder, Trip Creative Agency. The dawn of the 21st century significantly changed people's personal and professional lives. Among other shifts, new-age technologies have gained considerable traction by altering the dynamics for the better. As a result, artificial intelligence (AI)

By Subham Kumar
Unlocking Marketing Potential: Leveraging Online Influencers, AdTech Innovations, and the Power of Social Media

👨‍💻 StartupTalkers

Unlocking Marketing Potential: Leveraging Online Influencers, AdTech Innovations, and the Power of Social Media

The process of developing a brand cannot be completed without advertising. Enthralling commercials have the power to leave a lasting impression on customers. Companies can promote their products and services and solidify their position in the market through advertising. Innovative, creative, and able to attract and fascinate the target audience

By Nitin Konde, Apoorva Bajj