digital marketing

Prateek Sethi, Founder, Trip Creative Agency - The impact of AI on digital marketing campaigns

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The Impact of AI on Digital Marketing Campaigns and the Latest AI Technologies Shaping ROI and Campaign Optimisation in the Industry

This article has been contributed by Prateek Sethi, Founder, Trip Creative Agency. The dawn of the 21st century significantly changed people's personal and professional lives. Among other shifts, new-age technologies have gained considerable traction by altering the dynamics for the better. As a result, artificial intelligence (AI), formerly regarded as

By Subham Kumar