Diwali Campaigns

Ahead of Diwali, Aviation Body Asks Airlines to Lower Airfares

The Directorate General of Civil Aviation (DGCA) has intervened to stop steep pricing spikes ahead of the Diwali season as the airline industry prepares for one of its busiest travel times of the year. Amid a spike in passenger demand, the regulator has instructed domestic airlines to maintain fair pricing

How to Design Impactful Diwali Campaigns Using Consumer Insights

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How to Use Consumer Insights for Designing Effective Targeted Diwali Campaigns: Examples and Actionable Strategies

This article is contributed by Pranjal Agarwal, India Market Head, Mudrex. Diwali is one of the few festivals that is commonly celebrated across India. During this time of the year, people tend to buy new clothes, ornaments, cars/bikes, gadgets, gifts and many more including making new investments, signifying a