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A well-known phrase in the advertising industry states, "When all else fails, use emotion. And when that seems a trifle out-of-sync proposition in the product category, rush to good ol' mother's love". In India, "maa ka pyaar" (a mother's love) is
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Sustaining a startup is perhaps the most difficult phase for any entrepreneur. While everyone advocates entrepreneurship as a shortcut to mint money and get rich scheme, the uncertainty and constant pressure to perform is a huge responsibility even for the toughest of individuals. The team at StartupTalky decided to analyze
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Formerly a Big Tech giant, Facebook (now Meta) isn't even among the top 20 most valuable American companies today. Facebook, which has a market cap over $1 trillion, was one of the top five most valuable American businesses last year. The company is currently valued at around $270
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Online delivery apps are doing really well. In a world where we all are constantly online and searching for a lot of information, it has become a normal activity to order online. Companies like Amazon, Flipkart and others are now going to the marketplace for every millennial. They are easy
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The primary factor that drives any startup is not just the idea but also the ways in which the novelties are pitched in based on the market trends. Keeping that in mind it is also important to look through the various ways in which start-ups have come up and gone
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Today is the time when we have everything on our phones. Any product or service we need, we have an app for it. The startups begin by providing their products and services online. But there are other people as well who have stayed in the offline markets only. So now
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These are the words of the richest man on earth, the founder of Amazon, Jeff Bezos. He loves failure, because he knows very well that the only way to success is through failures. That is why he didn't mourn the failure of the earlier launched innovation Fire phone.
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Surviving in the market with so many competitors around is pretty tough. Many companies don't even run a month before they shut down! And among these, one of the biggest failures was Quibi. You may not even hear about this company. But this is of a very recent
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We all have come across instances of startups making it big, in fact every business is a startup in the initial stages. There is a lot that goes into turning those intangible dreams into a tangible reality. The right investment, continuous performance, meeting short-term and long-term targets, all are equally
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Nothing fails like a failure, isn’t it? And when a made-in-India technology succumbs to global competition, it hurts even more. But let’s not get emotional or philosophical about it because that’ll blur our perspective through which this case must be studied & analyzed. In short, This Happened
Case Study
Thomas Cook Group was a British travel company which operated as both, an airline company and a tour and travel firm. The Group was founded after the merger of Thomas Cook AG and My Travel group in 2007. However, the brand "Thomas Cook" is 178 years old and