On August 13, Swedish retailer IKEA India announced the opening of its first location in Delhi, at the Pacific Mall in Tagore Garden. With more than 2,000 products on display and about 800 available for immediate purchase, the 15,000-square-foot store brings the IKEA experience closer to households in
📖 Learning
Ever wonder what happens behind the scenes of a successful sale? It all starts with understanding the process of selling. Sales are the process by which goods and services are sold. When business and sales are combined, it is possible to create a powerful combination that can be used to
🔍Insights
Marketing is the heart of a brand. If it doesn’t work properly, then the brand is as good as dead. Companies and brands often look for new ways to attract the attention of the people who can be their potential customers. Creative techniques of marketing are used to obtain