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This article has been contributed by Archana Chopda, Vice President—Marketing, greytHR. B2B marketing is undergoing an intense transformation, driven by the unstoppable rise of artificial intelligence. Today, technology is reshaping the marketing playground. AI isn’t just changing how we analyze data—it’s changing how we connect with
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ṄThis article has been contributed by Neena Dasgupta, CEO & Founder, The Salt Inc. Imagine a young software engineer, Meera, who has spent years building her tech career. She dreams of starting her A.I.-driven venture but, while raising a toddler with limited help at home, the rigid 9-to-5
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This article has been contributed by Zoina Shaikh, Founder, Hodlpr. Web2 and Web3 marketing share the same fundamental principles, but treating them the same way is a recipe for failure. Having spent over eight years in both traditional and crypto marketing, I’ve seen both sides firsthand. The difference is
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This article has been contributed by Preeti Bhandhary, Co-founder and director, Little Elly. India, in the recent few years, has experienced a tremendous revolution in the field of early childhood education (ECE) under the guidance of women who have made the transition from traditional teachers to trendsetting entrepreneurs. This not
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This article has been contributed by Jishamol. G, Digital Marketing Executive, Nakshathra Wedding Company. A strong online presence is essential for an E-commerce business in this advanced digital age. SEO, or Search Engine Optimization, played a critical role in the E-commerce business by ranking its website at the top of
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This article has been contributed by Latika Lakhani Kukreja, Assistant General Manager - Strategy & Transformation, Luminous Power Technologies (P) Ltd. Business Incubation started as a concept of providing support to new business entrepreneurs, or small businesses who lack enough resources. But practically, the concept has evolved way beyond the
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This article has been contributed by Shreya Sharma, Founder, Rest The Case. Entrepreneurship is a thrilling experience, but the legal process can be difficult for business owners. Most startups, in their initial enthusiasm, recall significant legal compliance and agreements, resulting in expensive litigation and regulatory fines. Familiarity with the main
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This article has been contributed by Nupur Thakkar, Founder & Director, Fugeno. In today’s digital age, e-commerce platforms appear to be the major visibility for startups aiming to launch their businesses successfully and generate revenue. With promises of vast reach, customer engagement, and exponential growth, many entrepreneurs rush to
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This article has been contributed by Ms. Ritika Gupta, CEO, Aaera Consultants. Education consultancies offer information and counseling services to help students, professionals, and institutions make sensible academic and career decisions in a time of rapid technological advancement and shifting career landscapes. The education field has long since exceeded conventional
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This article has been contributed by Nida Sahar, CEO, Nife.io. In 2017, a small AI startup had what seemed like an unbeatable product: a powerful deep-learning model that could generate human-like text. Investors were excited, the demo was impressive, and the hype was real. But there was a major
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This article has been contributed by Ankita Barthwal, Content Manager, Freo. I still remember the day our team proudly published a blog post called "Understanding UPI Transaction Fees." We thought we'd given the world a literary masterpiece. Spoiler alert: We hadn't. The post read
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This article has been contributed by Anjana Desai, Founder & CEO, Juntrax. In the early stage, most Small and Medium Enterprises (SMEs) see their growth driven largely by smaller teams, manually-based processes, and quick decision-making. The growth, in turn, comes with more complexities in operations from managing a larger workforce
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This article has been contributed by Monalisha Thakur, Co-founder & CMO, Tummoc. The mobility industry is evolving quickly due to new technologies and the growing demand for sustainable forms of transport. While certain startups are leading this, the female entrepreneurs within those startups face huge challenges in accessing funds. This
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This article has been contributed by Jasna Bedi, CMO, BCD Group. The Indian construction sector, one of the largest employers after the agricultural sector, was once regarded as a male-dominated field. It still is, but women are beginning to break barriers. Over 40 million people work in the construction sector,
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This article has been contributed by Darshna Solanki, Co-Founder, Recooty. Quality of hire will be a challenge for us. That was my first thought when I started hiring for my business in 2018. However, today, when I am actively hiring for my growing business, I realize it's not
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This article has been contributed by Payal Nambiar, Founder and Director, B Square. In today’s fast-paced digital world businesses rely on electronic transactions to run smoothly. However, this reliance has also led to the rise of B2B payment frauds, which is becoming more complex. By staying updated on the
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This article has been contributed by Sanya Bajaj, Founder, Column Inches. Brands use PR to stay in the public eye, whether they are startups trying to get noticed or established names looking for a refresh. Airbnb’s “We Accept” campaign stood out because it championed inclusivity in a way that
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This article has been contributed by Shaista Kausari, Founder, Mommylicious. The food sector faces a peculiar dilemma: expanding while ensuring stability, efficiency, and authenticity. Businesses are prone to losing their core values and compromising quality or adopting unsustainable practices while expanding to capture a wider market. However, merging innovation and
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This article has been contributed by Purba Mazumdar, Founder & CEO, JoGenii. Running a business is like raising a child—both require patience, resilience, and a whole lot of multitasking. As a mom of two and an entrepreneur building my startup for the last five years after a 15-year corporate
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This article has been contributed by Ruchika Gupta, CEO, Health Click Away. There is a general agreement that Artificial Intelligence (AI) is going to revolutionise every aspect of our lives. Health, wellness and fitness is one area where we can expect significant developments driven by AI. The biggest change we
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This article has been contributed by Sohini Sen, Associate Director – Marketing & Communications, Captain Fresh. Looking For The Face Of Your Next Campaign? They Work for You. As Gen Z Enters the Workforce, Ignoring These Digital Native Storytellers Could Cost Brands Big. Imagine this: You have signed Lionel Messi as
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This article has been contributed by Yashna Garg, Founder, YuGap Wellness. Most perceive entrepreneurship as a journey requiring unwavering commitment to a particular area of interest. Nevertheless, people who have previously worked in diverse fields tend to show greater versatility in leadership as compared to others. Such is the case
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This article has been contributed by Aastha Mahawar, Chief Operating Officer (COO), Skill Bud. The world is going through rapid transformation, and technology is at the centre of it. Especially with the ongoing developments in the field of information technologies, innovation, leadership and opportunities are being reconceptualised, and women are
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This article has been contributed by Ms. Waseka Syeda, Brand Manager, RedoQ. As March 8th, globally celebrated as Women’s Day, approaches, it is important to recognise the role women play in shaping consumer trends. Globally, they make up a significant portion of the consumer base, yet their needs are