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Over the years celebrity endorsements have become an essential part of marketing for all the big companies in India. Celebrity endorsements are a form of an advertising campaign or a marketing strategy that uses the celebrities' fame or social status to promote their products, brand, and services and bring
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Suryakumar Yadav is quickly becoming a household name, and it’s easy to see why. With his incredible talent, hard work, and growing fan base, he’s not just making waves in the sports world but also catching big brands' attention. His fresh, clean image and youthful energy make
JioStar, the recently established joint venture between Viacom18 and Star India, has formally announced the debut of JioHotstar, a single streaming platform that combines JioCinema and Disney+ Hotstar, putting an end to months of suspense. By combining a sizable content collection from the two streaming behemoths under one roof, the
With the launch of JioStar.com as their official website, Reliance Industries and The Walt Disney Company announced on 15 November that their media merger in India was complete. Instead of being a streaming platform as was previously speculated, JioStar.com, the company's new digital destination, exhibits the
According to a media report, Reliance Industries (RIL), the parent company of Star-Viacom18, is considering limiting itself to JioCinema as its only over-the-top (OTT) platform following the merger, subject to regulatory approvals. RIL is considering over a combination between Disney+ Hotstar and JioCinema, even though the former has more downloads.
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The Indian Premier League (IPL) is a highly popular and competitive professional Twenty20 (T20) cricket league founded in 2008. The league follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the