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This article has been contributed by Shilpa Kona, Senior Director of Marketing at Visionet Systems Inc. In today's fast-paced and competitive world, marketing goes beyond creativity to include strategy, data, and results. We've moved past the era of trusting our instincts or making wild guesses for
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This article has been contributed by Dr. Vikram Kumar, Founder and Managing Director, SRV Media Pvt. Ltd. The traditional method of using TV commercials and billboards by marketers is morphing into data-driven methods that concentrate on efficiency with significant outcomes. One of the most distinguished approaches in these advancements would
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This article has been contributed by Aditya Oza, CMO & Co-Founder at EMotorad. All good marketers will agree that marketing should never feel like selling. People do not like being sold to; they want to discover things that genuinely interest them and add value to their lives. This realisation is
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As an online shopper, Myntra is the go-to app for most people who want fashion-forward clothes at reasonable rates. However, this Indian eCommerce company is not only known for its variety of products but also for its innovative marketing strategies. But why is Myntra one of the top eCommerce names
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Carlsberg, one of the world’s most renowned beer brands, is synonymous with quality, innovation, and a commitment to excellence. Popularly known to the world - sustainability is a core pillar of Carlsberg's identity, reflected in its ambitious “Together Towards Zero” program, which targets zero carbon emissions, zero
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Overflowing with the madness of gully cricket, the Indian Premier League (IPL) has bewitched cricket lovers with power-packed, thrilling matches, bold colours, and catchy theme songs. India’s most affluent and biggest sporting tournament, IPL, is a uniquely engaging event and a splendid marketing opportunity for brands. For the past
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Looking to make the most of Black Friday 2024? It’s the perfect time to boost your profits and end the year on a high. With the holiday season just around the corner, customers are eager to grab the best deals, making it a golden opportunity to showcase offers they
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First things first. You gotta step up in this arena where attention is scarce and largely scattered. We exist in times, where marketers are constantly searching for innovative ways to stay ahead of the competition. Artificial Intelligence has emerged as a game-changer in the marketing industry, providing marketers with powerful
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This article has been contributed by Gaurav Bakshi, Founder and CEO, FlickZilla Entertainment. Startups face a daunting challenge: standing out amidst established giants with massive marketing budgets. This is where influencer marketing emerges as a potent weapon, leveraging the reach and trust of social media personalities to connect with target
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ChatGPT is the new tool on the block that social media enthusiasts are in love with. While people who use Twitter, Facebook, and Instagram have been copying quotes, sayings, and cool phrases by searching on the internet to make their social media posts a bit interesting, not to mention the
Cause Marketing
Have you ever been in a situation where you find yourself baffled by a misunderstanding until you discover that while the people around you are all using the same phrase or the same term, it means something very different to each of them? Such is the case with the term
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Marketing is a grace for a company if done properly, but it also has the power to eradicate the brand if done wrongly. Competition is tough today and brands are adopting so many marketing tactics to stand on top of the list and acquire huge market shares. Small mistakes in