🔍Insights
Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created a new kind of sugary drink sold in soda fountains that gave birth to Coca-Cola. The naming credit of the beverage goes to Frank M. Robinson, as well as for designing the trademark still used today. Coca-Cola was founded in
🔍Insights
Red Bull GmbH is an Austrian company that was launched in 1987. It traces its origin back to a similar drink that was called Krating Daeng. Krating Daeng was introduced in Thailand in 1976 by pharmacist Chaleo Yoovidhya. He pitched the product as an energy booster that increased productivity and
Marketing Disasters
‘To err is human’ is a very famous quote. Yes! We are humans and we do make mistakes. It doesn’t matter whether you are the CEO of multi-million dollar organisation or a small businessman, things can go wrong. The world has witnessed many failed marketing campaigns. These marketing blunders