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This article has been contributed by Ishan Sahni, Co-Founder & CEO, Comswoms Media. As we conclude 2024 with valuable marketing insights; we turn our focus to 2025, a year that promises to be shaped by transformative trends driven by technological progress, strategic brand growth, and shifting consumer habits. With technology
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This article has been contributed by Sri Hari Cuddapah, Chief Business Officer, GenY Medium Viral marketing is the powerful form of advertising that uses social networks to quickly propagate messages about the brand. It is about producing a particular type of content which is so appealing that it invites sharing
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This article has been contributed by Samyak Jain, Co-Founder, and CEO, Zeko AI. 2024 saw the application of generative AI at all levels in organizations. The revolution of HR technology with AI-powered recruitment, performance measurement, and retention has begun and 2025 will witness more changes driven by new trends and
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This article has been contributed by Stuti Singh, Founder & Director, Stack PR. In an era which is completely dominated by digital platforms, the future of marketing campaigns is often linked with their ability to go viral. Content that resonates deeply and spreads rapidly is not just a chance but
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This article has been contributed by Nazneen Batliwalla, HR Head, SKIL Group. Planning a Christmas party for the entire team on a limited budget might seem daunting at first, but with creativity and collaboration, it’s absolutely possible. A memorable celebration certainly doesn’t have to come with a hefty
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This article has been contributed by Mahima Bhatia, Founder, Brand To Bytes. “If marketing is a game of chess, content alone cannot be the king.” While phrases like CTAs, Buyer Journey Mapping, Buying Intent or Brand Credibility might be very critical to B2B companies across industries, ‘Strategy’ and ‘Distribution’ surely
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This article has been contributed by Bhumika Raval, HR, Scenic Communication Pvt Ltd. As the holiday season approaches, the offices of the world tend to join the festive cheer. For HR managers, this is certainly an exciting yet challenging task. A well-planned office Christmas celebration encourages team bonding, rising enthusiasm,
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This article has been contributed by Smita Khanna Kithania, Chief Operating Officer, Newton Consulting India. One of the most cherished traditions in our office during Christmas is the magical transformation of our Christmas tree. Standing tall and radiant, it becomes a masterpiece adorned with shimmering ornaments and twinkling lights, symbolizing
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This article has been contributed by Vaibhav Kandpal, CEO & Founder, Lead Experts. Brands now approach client loyalty differently because of gamification, which turns mundane transactions into interesting experiences. Gamification is essentially adding game-like features to loyalty programs, like levels, challenges, and rewards. Customers find loyalty programs more enjoyable as
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This article has been contributed by Shilpa Kona, Senior Director of Marketing at Visionet Systems Inc. In today's fast-paced and competitive world, marketing goes beyond creativity to include strategy, data, and results. We've moved past the era of trusting our instincts or making wild guesses for
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This article has been contributed by Dr. Vikram Kumar, Founder and Managing Director, SRV Media Pvt. Ltd. The traditional method of using TV commercials and billboards by marketers is morphing into data-driven methods that concentrate on efficiency with significant outcomes. One of the most distinguished approaches in these advancements would
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This article has been contributed by Aditya Oza, CMO & Co-Founder at EMotorad. All good marketers will agree that marketing should never feel like selling. People do not like being sold to; they want to discover things that genuinely interest them and add value to their lives. This realisation is