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This article has been contributed by Gaurav Bhagat, Managing Director, Consortium Gifts In the contemporary rapid pace and globalisation of the world, employees increasingly look to derive meaning and purpose in their work. This is very conspicuous in India, where most employees, particularly the Gen Zs, prioritise corporate responsibility and
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This article has been contributed by Siddhant Jain, Partner, Three Fourth Solutions As India celebrates another Independence Day, it’s time we re-examine the idea of freedom not just in political or personal terms, but in the creative and cultural context of Indian marketing. For decades, the narrative in Indian
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This article has been contributed by Rajeev Jain, MD & Founder, RN Faucets Pvt. Ltd. As we are heading close to our Independence Day, when the tricolour unfurls against the August sky, a wave of patriotism will usher amongst us. This sentiment has traditionally translated into a time-honoured ritual: a
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This article has been contributed by Trivesh D, COO Tradejini It’s a strange reality in India’s discount broking space that millions of users are signing up, but a large number never place a single trade. India’s demat account count crossed 15 crore at the start of 2025,
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This article has been contributed by Ronik Patel, Founder & CEO, Weam.ai “Have you, till now, used AI for something apart from generating content?”. This was my question in one of the recent public speaking opportunities I was a part of. Automation, AI, MCP, trendy words that most have
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This article has been contributed by by Somdutta Singh, Founder and CEO, Assiduus Global When brands talk about going global, it often sounds like a badge of honor. A sign of scale. A signal to investors. A growth playbook coming to life. But behind the press releases and polished dashboards,
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This article has been contributed by Gaurav Lekhrajani, CEO and Co-founder of Dava Ninja Quick commerce, or "q-commerce," has changed the way we think about delivery beginning as an appealing option for consumers in urban areas to what is now a common business paradigm. However, its use presents
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This article has been contributed by NagaSanthosh Josyula, Co-founder of TableSprint. Technologies that demand the least human abilities in implementation have the highest chance of success in adoption. Programming, till the very recent past, has been considered a language much different from human language. For the past few decades, students
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This article has been contributed by Mr. Saurabh Sharma, Founder and CEO at Agile 360 Degree Once seen as back-office extensions, India’s GCCs are now scripting the digital playbooks for global giants like SAP, Microsoft, and Walmart. These centers are now driving innovation, engineering, and transformation programs globally. In
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This article has been contributed by Griffith David, Founder and CEO, of Habanero Foods. The rapid quick commerce industry in India is undergoing a remarkable transformation, soaring from $300 million in 2022 to an astounding $7.1 billion by the fiscal year 2025, as per a report released by Cornell
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The article has been contributed by Pushpank Kaushik, CEO & Head of Business Development (Subcontinent, Middle East and Southeast Asia) at Jassper Shipping. In the past five years, India’s grocery landscape has undergone a digital transformation. Fuelled by rising smartphone usage, the spread of 4G networks, and a pandemic-induced
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This article has been attributed to Aditya Pandranki, Founder and CEO, DOQFY Increased use of AI to streamline automation is driving a significant transformation in contract lifecycle management (CLM).What earlier used to be a manual, labour intensive and error prone domain is now being replace by a more advanced
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This article has been contributed by Anindita Banik, CEO, SmartWinnr In India, when it comes to business and selling, it has traditionally always been a relationship-driven, manual, intuitive judgment-based approach. But over the past couple of years, the dramatic rise of digital technologies, especially artificial intelligence (AI), has changed the
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This article has been contributed by Manali Sanghvi, Founder, Hexafun. Great products deserve to be seen. And great design is how they’re remembered. When it comes to consumer loyalty, much of the conversation centers around product quality, competitive pricing, or marketing buzz. But often, what nudges a consumer from
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This article has been contributed by Mandar Lande, Cofounder & CEO of Waayu. Food delivery apps are now a standard element of daily life. With a few clicks, a hot meal is delivered to your doorstep with no preparation, no cleanup, just immediate pleasure. What was once a luxury has
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This article has been contributed by Imteyaz Ansari, Founder, Azmarq Technovation Pvt. Ltd. Indian customer communication is rapidly changing due to the increased mobile use and evolving expectations. With over 500 million smartphone users and increased usage of digital channels, Indian customers now expect to receive instant, contextual, and frictionless
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This article has been contributed by Charu Chellani, an Independent Consultant - PR & Marketing and Travel Enthusiast. India's entrepreneurial scenario is witnessing a dramatic change, with women taking the lead in this revolution. The consultancy industry, especially in marketing and public relations (PR), offers enormous opportunities for
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This Article has been contributed by Arjun Sinha Roy, Co-founder of iRasus Technologies. One of the key challenges of any tectonic Shift in Technology is the underlying fear of the same. The early days of Aviation, Railways, and Automobiles were often riddled with technology that was unpredictable, hindering widespread adoption.
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This article has been contributed by Shashank Avadhani, Co-Founder & CEO, Alyve Health. In a country where unexpected medical expenses can derail a family’s finances overnight, the concept of a ₹0 healthcare bill almost feels too good to be true. But across India, this is becoming a tangible reality,
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This article has been contributed by Neeraj K Kushwaha, Co-founder and CEO, third i. It’s no news that marketing has taken a 180-degree shift, especially in the current AI era. McKinsey reports claim that gen AI could increase marketing productivity by 5–15%, yet sadly, the majority of marketers
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Chapter 1: The Day the Internet Shook On August 22, 2022, Google rolled out the Helpful Content Update, a quiet but seismic shift. It marked the end of content-for-traffic and ushered in the era of content-for-humans. Entire verticals were decimated overnight: affiliate blogs, review farms, content mills all saw traffic
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This article has been contributed by Vinil Chandra, CEO, Squarebox.ai. If you’re a small business owner in India, chances are your customer conversations already happen on WhatsApp. I’ve seen it firsthand with shop owners, real estate agents, and tuition centres, they’re not emailing leads or logging
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This article has been contributed by Rajesh TR, Indirect Tax Expert, InCorp Advisory. Getting GST compliance right isn't just about following the rules, it's about protecting your business from penalties, audits, and unwanted financial pressure. And right at the centre of it all is invoicing. Every
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This article has been contributed by Dr. Malini Saba, a businesswoman, psychologist, human and social rights activist, environmentalist, global advocate for women and girls, and founder of the Saba Family Foundation. Starting a business and dreaming of being your own boss, where no one asks you what you are doing,