patanjali case study

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Patanjali Case Study: The Journey of an Indian Herbal FMCG

Patanjali = Baba Ramdev + Ayurveda + Organic + Healthy + Desi + People's Trust + Quality Product. The combination of all makes Patanjali a dynamic business model in a country like India. Speaking of this, the way Patanjali manifested itself in the Indian market reflects its brilliant marketing strategy and brand positioning. Though Patanjali

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Business Model of Patanjali

When it's Ayurvedics products, no one can beat Patanjali. The widely famous Indian consumer goods brand, Patanjali is known to be very promising to the Indians. Patanjali was founded by Baba Ramdev, who is considered the yoga icon, along with Acharya Balkrishna. Patanjali provides the manufacturing, distributing, and