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Pond's is a beauty brand that transforms women's skin and the way they live their lives via breakthrough product developments. Pond's acknowledges the importance of beauty as a forerunner of love in a woman's life, not simply appearing beautiful but also feeling
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Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity
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The concept of brand endorsements by celebrities has become a rage in the world, every big company wants to sign top celebrities as their brand ambassador. This is because it is a profitable marketing strategy as the brand uses the celebrity’s glamour and popularity to market their products and