![Saffola's Journey to Becoming an Indian Household Name](https://static.startuptalky.com/2024/03/Saffola-Success-Journey-Startuptalky.jpg)
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The Mariwala Family’s Transformation of Saffola Into a Household Name in India
Among Indian household names, Saffola is universal. When Indians began to prefer buying oil from a branded seller rather than a street vendor, this particular brand began to make waves in Indian kitchens. The company's decision to promote the brand through television commercials sped up its rise to