On 15 November, Matrimony.com, a matchmaking service provider, announced the launch of weddingloans.com, a financial technology platform with the goal of assisting with marriage-related expenses. To provide a full lending solution, the company has worked with top financial institutions like Larsen and Toubro Finance, Tata Capital, and IDFC.
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This article has been contributed by Manasvita Subramanian, Chief of Digital Marketing at Spicetree Design Agency. With the Diwali season sparking consumer excitement, it’s an ideal time for direct-to-consumer (D2C) brands to ramp up social media efforts. Many brands have achieved impressive results by connecting emotionally with their audience,
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This article has been contributed by Ankit Aneja, Vice President, Herbal Chakra Pvt. Ltd. As Diwali is around the corner, D2C brands have a prime opportunity to use social media to engage consumers, sell more, and create lasting relationships. Digital platforms become an integral part of modern marketing, making it
Five well-known social media influencers, including YouTubers Elvish Yadav and Bharti Singh, have been called by the Delhi Police in a significant crackdown over an extensive app-based scam that robbed investors of about INR 500 crore. The 'HIBOX' smartphone application, promised consumers guaranteed returns on their investments but
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Unscrupulous advertising has become the standard in many industries because of the cutthroat nature of modern competition. Even the most sacred and innocent of all sectors, education, which shapes the nation's leaders of tomorrow, has begun to wear shades of grey. Students in today's academically competitive
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From the time the internet took over – very few companies have experienced the highs and lows quite like Yahoo. Once a global tech giant and pioneer of the internet era, Yahoo's downfall serves as a cautionary tale for businesses in this massive, competitive tech industry. Well, come on.
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Adidas, the second-largest sportswear manufacturer in the world, is a German Multinational corporation founded by Adoft Dassler. Adidas is mainly a sportswear manufacturer with the categories of clothing, shoes, and other accessories. Looking at the beginning of Adidas was started in a house owned by Adolf's mother in
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India is growing, one reel at a time, on social media. At present, India holds the second spot in the world for active social media users–a staggering 755.47 million users! If small businesses don’t wake up to this stat soon, they might lose many prospective serviceable customers.
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TikTok, one of the most valuable media brands worldwide, has a brand value of $66 billion in 2023, $59 billion in 2022, and $18.75 billion in 2021. It is a China-based video-sharing social networking startup owned by the Chinese company ByteDance. TikTok allows users to upload a variety of
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If you are an event organizer or a company planning a special event, you know how crucial it is to spread the word and attract attendees. In today's fast-paced digital world, event listing portals have emerged as powerful platforms to promote and publicize events of all kinds. By
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If your business attracts a target audience through social media marketing by being active on Twitter, or Instagram, then you must be aware of a shadow ban. If you have ever experienced your posts not reaching your followers or your engagement impressions dropping all of a sudden on Instagram, chances
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ChatGPT is the new tool on the block that social media enthusiasts are in love with. While people who use Twitter, Facebook, and Instagram have been copying quotes, sayings, and cool phrases by searching on the internet to make their social media posts a bit interesting, not to mention the