
To Expand its Pop Culture Merchandise Offerings, The Souled Store Acquires Redwolf
The goal of the acquisition is to leverage Redwolf's knowledge of fan merchandise to improve the startup's goods and services. Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra founded Redwolf, a clothing company that creates and produces graphic t-shirts and other accessories, in 2011.