🔍Insights
Lenskart VS TitanEyePlus: How Lenskart Disrupted Titan's Eyewear Empire
The Indian eyewear market, once dominated by local opticians, witnessed a significant shift in the early 2010s. Lenskart, a young startup, emerged as a major disruptor, challenging the established player, Titan EyePlus, a brand backed by the TATA Group, one of India's most trusted conglomerates. The Premise: A Fragmented Market
