✍️ Opinions
Solving Drop-Off After KYC: Why Most Discount Brokers Lose Users Before the First Trade
This article has been contributed by Trivesh D, COO Tradejini It’s a strange reality in India’s discount broking space that millions of users are signing up, but a large number never place a single trade. India’s demat account count crossed 15 crore at the start of 2025,