tvs motors

🔍Insights

Marketing Strategy of TVS Motor| TVS Marketing Mix

The two-wheeler vehicles market in India is quite competitive. They share 75% of the total vehicles across India. Statistics show that the sale of Two-wheeler vehicles in India decreased in 2021. The previous year's sales were recorded to be 15.12 million units. TVS Motor sold around 2 lakhs 51

📄Company Profiles

TVS Motor- India's Multinational Two-wheeler Company

The scenario of public transport in India was not this better always. The middle class had no other option than to wait endlessly for boarding crowded buses. This is the time when mopeds were introduced to the Indian market, and mopeds soon won the hearts of the Indian middle class.