Bnpl Fintech Bharatx Acquires Zenifi to Enter Medical Lending Market
* Harshit Shrivastava, Padam Kataria, and Rajendra Kulkarni founded Zenifi, in 2023 to provide zero-cost and low-cost EMIs to improve conversion rates for healthcare providers, helping them convert walk-in patients by providing them affordable payment options for their treatment * They have tied up with multiple hospitals and aggregators, generating an annual