Zepto CEO Says Dropping ‘10-Minute Delivery’ Branding Was Suggested in Good Faith
The Union labour minister's proposal to remove the "10-minute" delivery guarantee from the branding and advertising campaigns of rapid commerce (qcom) platforms was made in good faith, according to Aadit Palicha, founder and CEO of Zepto. After meeting with Labour Minister Mansukh Mandaviya, Palicha posted on