The new youth-focused fashion brand "Burnt Toast" has been introduced by Trent Limited, the retail juggernaut of the Tata Group that owns Westside, Zudio, and Star. The first store, a 2,500-square-foot establishment intended to serve as a cultural centre for Gen Z and young millennials, opened its
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Zudio is one of India's fastest-growing fashion retailers, offering affordable clothing and accessories. With the backing of the Tata Group and operated by Trent Limited, which manages Westside and Star Bazaar, it has established a strong presence in the market. The growth has been quick, and not by
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Zudio, a prominent player in India's fashion industry, has achieved remarkable success through a combination of strategic business approaches. These include a value pricing strategy, swift inventory refresh cycles, targeted expansion into tier 2 cities, a distinctive focal model, and a private labeling strategy. These strategies collectively enable