Wellows Review: AI Visibility Platform to Grow Your Brand in AI Search

I’ve observed a clear shift in how people search for information. Instead of relying solely on Google, users are increasingly turning to AI tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity, where answers are delivered directly rather than through traditional search results.

As a result, brand visibility today is no longer just about search rankings. It’s about whether AI systems mention, reference, and recommend your brand.

This shift is precisely why I evaluated Wellows.

What is Wellows?

Wellows is an AI-powered search visibility platform designed for agencies, startups to monitor, measure, and improve their brand's presence across artificial intelligence (AI) search engines and Large Language Models (LLMs). 

It functions as an autonomous marketer and AI visibility platform that helps brands and agencies to understand how they are cited and perceived in AI-driven results.

Key Features of Wellows

Below are the core features that make Wellows valuable for agencies and brands looking to improve their AI visibility.

1. Overview: What You See When You Open Wellows

The Overview section highlights your Brand Visibility Score, showing how frequently your brand appears across major AI platforms at a glance. This gives an immediate snapshot of your overall AI presence compared to competitors.

From there, you can break visibility down by platform and user intent, helping you understand where your brand appears and in what contexts AI models reference it. 

Finally, the view clearly separates explicit mentions, where AI search engines directly name your brand, from implicit mentions, where your content is used without attribution. This makes it easy to see where AI visibility is strong, where attribution is missing, and where opportunities exist to reclaim credit.

You also see instant opportunities you can act on right away:

• For explicit gaps, the platform highlights where competitors are being cited instead of you and lets you create the content needed to win those mentions.
• For implicit gaps, it surfaces outreach options with verified contacts and ready-to-send templates to secure proper credit.

The Overview also includes competitive insights, helping you understand how your brand compares to others in AI search.

You can see:

Top cited queries: Shows the exact questions driving your brand’s AI visibility, clearly indicating where your website is already being cited and where implicit (missed) mention opportunities exist across AI platforms.e

Brand visibility across LLMs, including ChatGPT, Google AI Overview, Gemini, Perplexity, and Google AI Mode, so you know which platforms favor which competitors.

Brand vs competitors by topic, showing where competitors cover more ground and where you can lead.

Citation volume by competitor: Shows the total number of AI citations each competitor receives for a given set of queries, making it clear which brands are most frequently cited and where lower citation volumes indicate missed visibility opportunities.

These insights help you move beyond guessing. You can quickly spot which competitors AI trusts more, which topics they dominate, and where small improvements can increase your visibility.

2. Explicit Opportunities

Explicit Opportunities show the questions AI is already answering where your brand could be cited but currently is not.

Wellows highlights these missed opportunities and identifies topics where publishing new content can help your domain appear in LLM-generated answers.

Each opportunity includes:

• Suggested Title
• Topic
• Intent
• Estimated Citations
• Quick Actions

This makes it easy to understand the opportunity and click Create Content to turn it into a ready-to-publish article.

Exporting for Deeper Analysis

You can click Export CSV to access:

• Title
• Intent
• Mention count
• Topics
• Full query list

This helps you clearly define what the content should cover.

Creating Content with KIVA

Clicking Create Content opens KIVA inside Wellows.

You can choose:

Quick Generate instantly creates a structured draft using related queries, intent, and topic signals.

Build with Insights lets you refine the brief and shape the article step by step.

You can edit, regenerate, and export the final article directly to WordPress.

This workflow turns missed AI citations into publish-ready content quickly and without guesswork.

Optimizing with Content Score: After generating the article, you can use the Content Score feature to evaluate readability, originality, and factual accuracy.

2. Wellows Outreach

This feature helps SEO teams and agencies move from scattered outreach to a clear, results-focused workflow aimed at increasing AI citations and brand visibility. Instead of counting emails or replies, it prioritizes opportunities based on estimated citation volume, helping you identify high-impact mentions, validate their value, and turn missed mentions into real AI citations.

Step 1: Go to Find Opportunities → Implicit Opportunities

From the dashboard, you navigate to Find Opportunities and select Implicit. This view surfaces websites that already influence AI-generated answers but do not currently cite your brand, highlighting missed citation and mention opportunities you can reclaim.

Each opportunity includes the domain, page URL, relevant topics, and estimated citation impact, helping you prioritize high-value targets. From here, users can click Connect for Mention to access verified publisher contact details, including available email addresses, along with ready-to-use outreach pitch templates. 

Step 2: Review and Validate Targets

Before reaching out, you can click Validate to confirm that your brand is contextually relevant to the page. The platform checks page relevance and performance signals so your outreach stays focused on pages that actually affect visibility.

Step 3: Connect with Verified Contacts. Once validated, you click Connect for mention. The platform instantly shows verified publisher contact details along with a ready-to-send email template.

You can copy the email, export contacts as a CSV, or send it through your own workflow. This turns uncredited mentions into proper citations quickly and without guesswork.

3. Historical Overview

With Wellows, I can track historical data to understand how my Citation Score, explicit mentions, and implicit opportunities change over time.

This feature allows me to view performance data across available reporting periods, helping me clearly see how my brand’s AI visibility evolves over time.

After choosing a date range, I can instantly compare my Citation Score, tracked queries, and mentions between timeframes. This makes it easy to see what has improved, what has declined, and where visibility shifts are happening.

Once the date range is set, I can review a detailed list of tracked queries along with their performance metrics. The table shows each query’s topic, intent, mention type (explicit or implicit), citation count, and citation score, giving me a clear picture of how my brand performs across multiple queries.

By using historical data, I can track how citation patterns change over time, identify where my brand was under-cited, and take focused steps to improve visibility moving forward.

4. Monitor

The Monitoring section provides a real-time view of how a brand’s AI visibility is changing across platforms. It tracks performance trends and highlights meaningful shifts so insights stay current and actionable.

For agencies, this means moving from reactive reporting to proactive performance management. You can monitor each client’s AI visibility in real time, quickly detect sudden drops or spikes, and pinpoint what caused the change. Instead of waiting for monthly summaries, your team can track progress continuously, address issues as they arise, and clearly demonstrate ongoing impact across AI search platforms.

You can also refine views by location and export the data when needed, making it easier to share updates with clients or internal stakeholders.

Visibility Score Comparison and Topic Performance

This view helps me compare my visibility score against competitors and see how my brand performs by topic. It quickly shows whether my content strategy is paying off or if competitors are gaining ground in specific areas.

By reviewing this regularly, I can identify which topics are strengthening my authority and which ones need more attention.

Industry Movement Analysis

This section provides a quick snapshot of the market, competitor activity, and your brand’s momentum.

Your Brand Performance Shows how your brand is progressing over time, highlighting growth trends, market position, and the impact of recent content and visibility improvements.

Industry Trends Helps you understand broader market direction by showing how citation behavior and credibility standards are changing across the industry.

Competitor Movements Identifies how competitors are adjusting their strategies, where they are gaining or losing visibility, and where gaps exist that your brand can capitalize on.

Historical Performance Overview

The Historical Performance Overview lets me track visibility changes day by day so I can quickly identify growth, stagnation, or sudden drops.

For each date, I can review:

• Visibility score
• Explicit citations
• Implicit citations
• Market position
• Key changes compared to the previous period

This makes it easy to understand why my visibility shifted. For example, increases in explicit or implicit citations often explain jumps in market position, while drops highlight areas that need immediate attention.

By monitoring these patterns over time, I can clearly see what content or outreach efforts worked, where visibility declined, and how my brand’s position is evolving across AI-driven search platforms.

5. Team Invites

The Team Invites feature allows teams to collaborate inside Wellows by sharing access to the same workspace.

For agencies managing multiple clients, this is especially important. It enables structured collaboration across account managers, SEO specialists, and outreach teams without mixing client data or losing visibility.

From the account or workspace settings, administrators can invite team members via email and assign roles to control access levels. This ensures the right people can view data, manage outreach, and generate reports while keeping client work organized, secure, and easy to manage at scale.

Team access supports collaborative workflows, allowing multiple users to work together on AI visibility tracking, content creation, outreach efforts, and performance analysis.

For the most accurate setup steps, team invitations can be managed directly from the Account Settings → Team section inside the Wellows platform.

6. API & Integrations

This feature allows users to connect Wellows with essential external tools like GSC ensuring that visibility tracking, insights, and reporting are both data-accurate and brand-consistent.

• Third-Party Integrations: Connect Wellows with tools like Google Search Console to pull verified search performance data directly into the platform.
• Brand Guidelines Management: Define your brand’s identity, messaging tone, and positioning within Wellows to guide analysis and recommendations.
• API Key Management: Generate and manage project-level API keys to securely access Wellows data. Each key is tied to a specific project, includes usage tracking, and can be 

7. Quick Wins

Quick Wins are action-focused insight cards that highlight important updates about your brand’s AI visibility.

Each card clearly shows:

• What changed
• Why it matters
• What to do next

This helps you take action quickly without analyzing complex reports.

How to Access Quick Wins

You can find Quick Wins in the top-right corner of the Overview section.

They are organized into three views:

New: Shows cards from the latest crawl. Best for spotting fresh opportunities.

History: Displays cards from past crawls so you can review changes over time. History is available from the date you started using Wellows.

Bookmarked: Lets you save important cards to revisit later. You can bookmark or remove cards anytime.

Wellows Pricing Plans

Is Wellows Worth It? A Look at the Pros and Cons

✅ Pros: What Wellows Does Well

• Multi-Platform AI Tracking: Monitors brand visibility across major AI platforms like ChatGPT, Gemini, and Perplexity in one place.
• Citation Detection: Tracks both direct mentions and contextual references, giving a complete picture of AI visibility.
• Competitor Comparison: Shows how your brand performs relative to competitors, making strengths and gaps easy to spot.
• Centralized Dashboard: Combines all visibility data into a single, easy-to-read dashboard, reducing manual work.
• Proactive Monitoring: Alerts teams to visibility changes early, helping them respond quickly.

❌ Cons: Where Wellows Has Limitations

• AI-Focused Use Case: Most valuable for brands where AI search plays a key role, less useful for traditional SEO-only strategies.
• Learning Curve: Understanding AI-specific metrics can take a few days for new users.

My Real-World Experience Using Wellows

I tested Wellows to see how it performs in real workflows focused on AI visibility and monitoring.

• Setup and Discovery: After adding my domain, Wellows quickly surfaced AI-generated queries mentioning my brand and competitors. The Find Opportunities feature revealed implicit mentions I would have otherwise missed, giving me a clearer view of how AI interprets my content.
• Taking Action: Implicit opportunities were easy to act on using built-in outreach templates, while KIVA helped create content for explicit gaps. This turned Wellows from a reporting tool into an action-focused platform.
• Results and Insights: Wellows made it easy to spot visibility patterns and topic gaps in real time, offering insights traditional SEO tools do not provide.
• What Surprised Me: Accurate mention detection and historical tracking made it easy to catch visibility changes early. KIVA also sped up content creation.
• What Frustrated Me: There was a short learning curve around implicit vs explicit opportunities, and some suggested topics were too niche.

How Different Teams Use Wellows

Wellows adapts to different workflows, making it useful for a wide range of teams.

• For Agencies Monitor multiple clients, track how campaigns affect AI citations, and deliver clear, single-click downloadable reports.
• For Startups Understand how AI describes your product, spot early traction signals, and uncover new audience interests through AI queries.

Conclusion

Wellows is more than an outreach tool. It is a strategic SEO intelligence platform built for teams that prioritize data-driven decisions and long-term performance tracking.

By combining outreach management, historical analysis, client reporting, and actionable insights, Wellows helps SEO teams move beyond execution and toward optimization. Teams interested in evaluating its full capabilities can start by reviewing pricing options or scheduling a demo to see the platform in action.

FAQs

How Wellows different from traditional SEO tools?

Traditional SEO focuses on rankings in Google. Wellows focuses on how large language models cite, recommend, or describe brands in AI-driven search results.

Which AI platforms does Wellows support?

Wellows tracks visibility across leading AI search tools, including ChatGPT, Gemini, and Perplexity.

Can Wellows help improve AI search rankings?

Yes. By identifying gaps, missed citations, and competitor advantages, Wellows helps teams refine content and brand strategy to improve AI visibility.