Growing your online sales is the primary goal of many businesses, whether they are small or large alike. Of course, you’d always like to know any useful tips that can help increase sales.
In this article, I’ll provide ten actionable techniques that you can use to grow your online sales performance.
Let’s get started.
1. Choose a Good e-Commerce Platform
One of the crucial aspects of having an online store is having a good e-commerce platform to start with.
Ideally, an e-commerce website builder should integrate marketing analytics, whether built-in or from a third party. Tools like Google Analytics should be easily integrated with your website.
This is so you can easily monitor how well your online sales are going and see which strategies are working and which are not.
2. Write Captivating Sales Copy
This may come as an obvious thing to do, but many businesses undermine their sales copy, thinking that website design matters more when improving conversion rates.
Your sales copy should help consumers make educated decisions based while gently encouraging them to improve their lives or solve problems with your product. To create compelling sales copy, here are some tips you can apply:
- Use actionable words
- Tell a story
- Make it easily readable
- Create an attractive call-to-action
3. Connect Through Social Media
Actively engaging with your customers through social media is a great way to increase customer satisfaction, brand awareness, and sales.
Providing quick and honest answers to questions that potential customers have about your products or services is a great way to increase sales.
The more attention you give to them, the more likely people are to buy from you because they perceive your business as trustworthy.
4. Use Paid Ads
Businesses often neglect this because you need to pay for every click you receive on your site.
But, there is an overwhelming advantage of using paid ads. They are shown above the organic search results, thus appearing at the top of search results.
The next benefit is that if you spend $1 on Google Ads, you can earn an average of $2 in return, a 100% return on investment if you create effective ads and show them in the right places.
You can also gain 150% more conversions compared to organic results.
5. Offer Fewer Choices
This might come up as an unusual thing to do, but having too many choices can lead to indecision for the consumers, resulting in a loss of sales.
If you provide a wide range of products, try structuring your site and product search pages so that visitors are given fewer choices, preventing option paralysis.
This can be done by providing a filter function where customers can type in what they want to buy and be taken to a result page with the products they may be interested in.
6. Showcase Customer Feedback
Customer feedback has never been more important today. More than 60% of users read and trust this feedback. They see it as similar to getting a personal recommendation from someone.
People are more likely to purchase your product if they see a five-star review on the product.
As such, you should highlight customer feedback on the product directly below the product description. Thus, visitors can see them as they are scrolling through.
If you’re just starting and don’t have many reviews yet, you can create a dedicated page for customer feedback.
7. Utilize Live Chat
Based on a study, almost 80% of customers will not buy products from a company through their site if it doesn’t have a live chat feature.
Live chat allow potential customers to communicate directly with your business through a person or a chatbot. They can ask urgent questions about your products and services and get the answers in real-time.
A major benefit comes from having your chats handled by trained professionals. This allows the live chat process to be thorough and customer-focused.
8. Offer a Money-Back Guarantee
Many online businesses offer a money-back guarantee to help generate more sales, and there’s a reason for this.
When you guarantee your product and services, it shows that you stand behind them and are willing to guarantee it because you believe in its efficacy.
Not only that, but according to a study, it showed that nearly 70% of consumers wouldn’t buy a product before looking at its money-back guarantee policy. So just by placing the procedure, you gain immediate trust.
9. Make The Checkout Process A Breeze
One of the main reasons users leave an online store is the complicated and lengthy checkout process.
To make the checkout process a breeze, you can create a simple and thorough walkthrough of the entire checkout process.
You don’t need to require your visitors to sign up before they can buy a product. Instead, allow them to use their social media accounts or ask only the necessary payment and shipping questions.
Providing multiple payment options is another great way to make the checkout process faster.
10. Provide Your Email List With Unique Content
Email newsletters are often filled with advertising content. While it’s all fine and good, you should also add unique and valuable content specifically adhered to your customers.
You can slide in educational content that informs customers about new things in your niche. You can also give fun statistics to gain the attention of your subscribers.
Not only that, but more than 23% of customers subscribe to your business’s newsletter, so they can get the latest deals. So, you should give out discounts, coupon codes, free trials, and free shipping regularly. You don’t have to do it daily or weekly, but having it monthly will likely bring more sales.
Now that you know the ten tips to make your website sell more, all that’s left for you to do is implement these practices on your website. Remember that it all starts with getting the right e-commerce platform, so take your time and compare different platforms before choosing one.