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At a time when there are a plethora of eCommerce platforms for the customers, it is all the way more important to keep your existing customers abreast and gain more of them. At a time of oversupply of options like this, every firm has to find ways to keep their
📖 Learning
With the increasing number of options that are available to people on a product, competition has been on the rise since the last century. To gain an upper hand in the tussle between demand and supply, every company tries to understand the strategies of their competitors to prepare ahead of
📖 Learning
Advertisements are a great way to popularise your company, its products, offers and whatnot. It creates a situation where an inevitable ranking of your company along with its rivals happens as far as viewers are concerned. From newspapers and billboards, today the space for this competition has gone to various
📖 Learning
When social media platforms were developed, the primary intention was to help people connect with others around them. However, over the years these platforms have developed into profound tools for marketing one's business. It is interesting to note that these platforms have not only evolved as a marketing
🔍Insights
Papa Johns is one of the familiar names across the case studies that we engage within our management courses. This American pizza restaurant franchise is the fourth largest pizza restaurant chain in the United States. However, the firm was unable to establish itself as it expected in India. In July
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Use of drones for getting materials across difficult terrains is a familiar picture to all of us. The usage of drones can be dated back to World War 1 where they have carried out their respective tasks in unimaginable terrains in the most efficient manner. Over the last few years,
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The American multinational technology giant Microsoft Corp is internationally known for its computer software, personal computers, consumers electronics and related services. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. They rose to popularity during the 1980s by dominating the personal computer operating system market with
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Volkswagen is a very familiar name for all automobile enthusiasts across the world. This German motor vehicle manufacturer has fared on the path of success and popularity due to its uncompromising quality and commitment. It was founded on 28 May 1937, by the German Labour Front and is headquartered in
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OTT platforms or Over-The-Top platforms have gained popularity across the globe, especially since the pandemic. OTT services allow access to all the contents including movies, TV shows and other forms of entertainment through the help of the internet. The advent of OTT platforms has bypassed the requirement of cable and
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The launch of the deodorant brand Fogg in 2010 has taken the market by storm with its USP being ‘No gas, only Spray’. Fogg is a subsidiary of the Vini Group of Companies. It was the brainchild of Darshan Patel, the founder of Vini Cosmetics. The deodorant industry has over
🔍Insights
The primary factor that drives any startup is not just the idea but also the ways in which the novelties are pitched in based on the market trends. Keeping that in mind it is also important to look through the various ways in which start-ups have come up and gone
👨💻StartupTalkers
There would be no YouTube user in India who has not heard about CarryMinati also known as Ajey Nagar. Winning the hearts of over 30 million subscribers and taking YouTube through a sensation, this young man has shown there is nothing impossible. CarryMinati is a popular Indian YouTuber who creates