Axar Patel's Brand Endorsement Boom: How He Became India's Favourite Marketing Face

​Axar Patel, renowned for his stellar cricket performances, has become a sought-after figure for brand endorsements, reflecting his growing influence and marketability. But beyond his cricketing prowess, Patel has also emerged as a favorite among brands looking to associate with an athlete who represents consistency, reliability, and adaptability.

As his star continues to rise, companies from various industries are rushing to sign him as their brand ambassador. So, what makes Axar the go-to choice for endorsements? Is it his consistency under pressure? His relatable charm? Or his ability to adapt, whether it’s switching formats or effortlessly promoting a brand? 

Let’s take a closer look at Axar Patel’s top brand collaborations and why companies are racing to have him as their ambassador. 

Why Brands Are Choosing Axar Patel?

Axar Patel's growing popularity and calm demeanor make him an ideal brand ambassador. His image as a dependable performer, both in high-pressure matches and crucial situations, mirrors the values that brands wish to embody. Whether it’s a sporting brand looking for credibility or a tech company seeking a face that resonates with the younger audience, Axar ticks all the right boxes.

Let’s take a closer look at some of the exciting brand endorsements Axar Patel has secured.

FitFeast
Wybor
JSW Sports
Cricuru
GamToss
Calctron Power
Apollo
Hestur Energy
Fixderma
Nothing Phone
Vision11
Rario
CoinSwitch

FitFeast

In February 2025, Axar Patel joined FitFeast, a burgeoning name in the protein foods sector, as both an investor and brand ambassador. This partnership aims to revolutionize the protein industry by promoting healthier eating habits. Axar's commitment to fitness and wellness aligns seamlessly with FitFeast's mission to make healthy eating accessible and enjoyable.

Wybor

In October 2024, consumer electronics brand Wybor appointed Axar Patel as its brand ambassador. Established in 2017, Wybor offers a range of products, including Google QLED TVs, inverter split air conditioners, washing machines, air coolers, and smartwatches. Axar's dedication and versatility resonate with Wybor's commitment to innovation and quality.

JSW Sports

JSW Sports, one of India’s premier sports management companies, has added Axar Patel to its roster of endorsed athletes. This collaboration is a testament to Patel’s rising stature in the cricketing world. JSW Sports has been instrumental in nurturing and managing top sporting talent in India, and Axar’s association with them highlights his growing prominence in the industry. Through this partnership, he gains access to top-tier sports management expertise, further enhancing his career trajectory.

Cricuru

Axar Patel has also joined hands with Cricuru, an innovative online cricket coaching platform that aims to revolutionize the way aspiring cricketers learn the sport. His involvement with Cricuru underscores his commitment to mentoring young talent and sharing his expertise with the next generation. The platform, co-founded by legendary cricketer Virender Sehwag, leverages cutting-edge technology to provide personalized training modules, making Patel’s presence even more impactful.

GamToss

Gaming and sports merchandise brand GamToss has roped in Axar Patel as one of its prominent endorsers. With a growing esports and fantasy sports culture in India, this partnership reflects Patel’s connection with both traditional sports lovers and the gaming community. His association with GamToss further strengthens the bridge between mainstream cricket and the digital sports landscape, appealing to a younger, tech-savvy audience.

Calctron Power

​In mid-2024, Calctron Power LLP, a leading Indian manufacturer of batteries and inverters, announced Indian cricketer Axar Patel as their brand ambassador. This strategic partnership aims to enhance Calctron's brand visibility and connect with a broader audience, leveraging Patel's popularity and credibility in the sports arena.

In addition to the television campaign, Calctron utilized social media platforms to engage with its audience. For instance, during the New Year celebrations in early 2025, the company shared a video message from Axar Patel extending heartfelt wishes to customers and partners, reinforcing the brand's commitment to positivity and energy in the coming year. ​

 Apollo

The healthcare industry is another sector that has recognized Axar Patel’s influence, as seen in his partnership with Apollo. One of India’s most trusted healthcare brands, Apollo has been at the forefront of medical excellence and wellness advocacy. Axar’s collaboration with the brand aligns perfectly with his image as a disciplined athlete who prioritizes fitness and overall well-being. This endorsement conveys a powerful message to fans about the importance of maintaining a healthy lifestyle.

Hestur Energy

​In December 2024, Indian cricket all-rounder Axar Patel was announced as the official brand ambassador for Hestur Energy, an emerging player in the electric vehicle (EV) sector. This collaboration signifies a fusion of athletic excellence and innovative EV technology, aiming to promote sustainable transportation solutions. ​

The announcement of this partnership was met with enthusiasm, highlighting the shared values of innovation and environmental consciousness between Axar Patel and Hestur Energy.

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Fixderma

Axar Patel has extended his endorsement portfolio into the personal care industry by partnering with Fixderma, a leading dermatology brand known for its advanced skincare solutions. This collaboration highlights Patel’s commitment to health and wellness, not just in terms of fitness but also in maintaining overall skin health—an essential aspect for athletes exposed to harsh outdoor conditions.

As a professional cricketer, Axar spends long hours under the sun, facing intense heat and UV exposure during matches and training sessions. His association with Fixderma emphasizes the importance of sun protection, skincare, and self-care for athletes and fitness enthusiasts alike. Through this partnership, Patel advocates for maintaining healthy skin despite the rigorous demands of outdoor sports.

Nothing Phone

In June 2024, Axar Patel endorsed Nothing Phone, a rapidly emerging consumer electronics brand known for its sleek design and innovative technology. His collaboration with Nothing Phone signifies his foray into the world of tech endorsements, positioning him as a forward-thinking personality who appreciates cutting-edge gadgets. As smartphones continue to play a crucial role in everyday life, Patel’s association with a brand like Nothing adds to its appeal among young, tech-savvy consumers.

Vision11

Axar Patel, one of India’s premier all-rounders, has added another exciting partnership to his growing list of endorsements by collaborating with Vision11Official, a rapidly emerging fantasy sports platform. This association highlights Patel’s strong connection with the digital sports ecosystem, where fantasy cricket has become a significant part of fan engagement.

With this endorsement, Axar Patel continues to expand his influence beyond the cricket field, making a significant mark in the digital sports industry. His involvement with Vision11Official reaffirms the growing importance of fantasy sports in India, offering fans an interactive and engaging way to stay connected with the game they love.

Rario

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Axar Patel has joined hands with Rario, a pioneering cricket-based NFT platform, to offer fans a unique and immersive digital experience. This collaboration marks an exciting fusion of cricket and blockchain technology, allowing fans to own exclusive digital collectibles featuring Patel’s iconic moments, achievements, and highlights from his career.

With Axar Patel becoming a part of Rario’s expanding list of star players, this collaboration reflects his growing influence beyond the cricket field and into the future of digital sports collectibles. For fans, it’s an incredible opportunity to own a piece of his cricketing journey in a way that was never possible before.

CoinSwitch

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A post shared by Axar Patel (@akshar.patel)

Axar Patel’s partnership with CoinSwitch is more than just another endorsement because it represents a growing trend where athletes use their platform to promote financial awareness. 

With cryptocurrency gaining traction in India, this collaboration is set to play a role in shaping how young investors perceive and engage with digital assets. Given the volatile nature of crypto markets, Axar’s involvement serves as a reminder that just like cricket, investing requires patience, strategy, and continuous learning.

Conclusion

Axar Patel’s rise from a promising cricketer to a dominant force in brand endorsements is truly inspiring. His ability to stay composed under pressure, deliver consistent performances, and connect with audiences makes him a natural choice for brands seeking authenticity and reliability.

Whether he's spinning magic on the pitch or captivating audiences through advertisements, one thing is clear Axar Patel's influence extends well beyond cricket. As his career flourishes, his endorsement portfolio is set to grow, solidifying his position as one of the most influential names in Indian sports marketing.

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FAQs

Who is Axar Patel?

Axar Patel is a prominent Indian international cricketer and a valuable all-rounder.

How has Axar Patel's on-field performance contributed to his brand value?

Axar Patel consistent performances with both bat and ball likely enhance his credibility and appeal to a wider audience.